Results 121 to 130 of about 56,186 (350)
Purpose and Profit: Social and Environmental Marketing for Large Companies in Adverse Scenarios
Corporate Social Responsibility and Environmental Management, EarlyView.ABSTRACT This qualitative study explored how large companies use social and environmental marketing to boost results in adverse scenarios, analyzing interviews with marketing managers and public documents. The findings reveal distinct strategies. To attract investors, environmental, social, and governance (ESG) communication is targeted at limited ...
Celso Jacubavicius +4 more
wiley +1 more source
Tourism and HospitalityAugmented reality has hastened innovators to create things instantly. It has long been understood that the tourism industry is an industry of cultural exchange and visitation seeking experience, satisfaction, and pride.
Parlagutan Silitonga +3 more
doaj +1 more source
Design for Customer Delight : Advancing Customer Delight Research as Design Science
This dissertation examines the growing significance of customer delight in both academic and business contexts. Empirical research has demonstrated that customer delight has a positive impact on customer loyalty, willingness to pay, and positive word-of-mouth, which in turn provides organisations with a source of competitive advantage in the ...
openaire +1 more source
The Role of Social Media in Exposing Greenwashing: Consumer Sentiments and Discussions
Corporate Social Responsibility and Environmental Management, EarlyView.ABSTRACT This study examines consumer responses to greenwashing on social media, with a focus on X (formerly Twitter), where exaggerated or deceptive environmental claims are subject to heightened public scrutiny. As sustainability becomes a pressing concern, consumers are increasingly holding companies accountable for their environmental messaging ...
Mitra Salimi +3 more
wiley +1 more source
Employee Satisfaction and Customer Delight-insights from Indian Hospitality Industry
, 2020 J. Godwin Prem Singh
openalex +1 more source
Corporate Social Responsibility and Environmental Management, EarlyView.ABSTRACT Despite the growing interest in the circular economy (CE) among various stakeholders, several research gaps continue to challenge researchers and practitioners, specifically among emerging European economies. This study analyzes survey data from 127 manufacturing SMEs in the Baltic states.
Baoying Zhu +4 more
wiley +1 more source
The Impact of Marketing in the Touristic Entities [PDF]
Ovidius University Annals: Economic Sciences Series, 2017 Through this work, we intend to emphasize marketing as that function of the organization thatidentifies customer needs and desires, determines which markets are best served and designsadequate products, services and programs to serve these markets. It is
Păiuşan Luminiţa +2 more
doaj
The Chain of Quality through Integrated Product Development [PDF]
, 2000 Today, it is almost impossible to find a manufacturer who has not been significantly influenced by the quality culture, but it is evident that some are doing more to improve their product quality than others are.
Robotham, AJ
core +1 more source
Corporate Social Responsibility and Environmental Management, EarlyView.ABSTRACT In general, consumers show a growing interest in business activities that go beyond the strictly economic, such as environmental and social initiatives. Thus, implementing Corporate Social Responsibility (CSR) practices in companies has gained relevance in recent years. This study analyzed how the perception of CSR affects consumer attitude in
Francisco Javier Blanco‐Encomienda +3 more
wiley +1 more source
The Effect of Corporate Image and Customer Delight towards Customer Loyalty in Malaysia Airlines Berhad (MAB) [PDF]
, 2023 Azuati Mahmud +3 more
openalex +1 more source