Results 221 to 230 of about 56,186 (350)

Do Emotions Influence Buying Frequency and Word‐of‐Mouth in Online Shopping? The Role of Shopping Well‐Being and a Loyal Decision‐Making Style

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT This study explores how positive and negative emotions influence online shopping‐related well‐being, purchase frequency, and word‐of‐mouth (WOM) behavior. Semi‐structured interviews and a consumer survey were used to identify emotions from online shopping experiences.
Sandra Miranda   +2 more
wiley   +1 more source

Seeing More Similar Others in Social Media: Using Legality Framing and Regulatory Focus to Alter Reactions to Alternative Medicinal Treatment Messages

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT This study investigates how regulatory focus and portrayals of alternative medicinal treatments as illegal versus legal affect consumers' responses to social media messages in the virtual presence of similar others. Across a pilot study and two experiments, the findings show that when an alternative medicinal treatment is portrayed as illegal,
Meng‐Hua Hsieh   +2 more
wiley   +1 more source

Consumer‐Perceived Responsible Innovation: Scale Development and Its Influence on Adoption and Anticonsumption

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Responsible innovation (RI) seeks to align innovation processes with societal values and ethical principles. Understanding how consumers perceive RI is crucial, as innovation failures often arise from mismatches between managerial intentions and consumer expectations.
Stefan Hoffmann   +4 more
wiley   +1 more source

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