Results 231 to 240 of about 56,186 (350)

PENGARUH EMPLOYEE EFFORT, SERVICE QUALITY, SERVICESCAPE TERHADAP CUSTOMER DELIGHT

open access: diamond
Evana Andriani   +4 more
openalex   +2 more sources

The Innovation of Things [PDF]

open access: yes, 2019
Hrivnak, George   +2 more
core  

Customer Experience Management: An Absolute Way to Delight the Customers [PDF]

open access: yesInternational Business Management, 2012
B. Sumathisri   +2 more
openaire   +1 more source

Optimizing Monetization Strategies for Generative AI Firms: Implications for Search Engagement

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT As Generative Artificial Intelligence (GenAI) platforms, such as ChatGPT, have transformed digital search querying behavior, mounting operational costs challenge firms to explore alternative monetization strategies beyond traditional subscription models.
Veronica Rosendo‐Rios, Paurav Shukla
wiley   +1 more source

Sounds Sweet: Sound Reduplication in Brand Names Enhances Sweet Taste Expectations

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT The association between brand name sounds and taste perception is an emerging area of interest in marketing research. This study aims to demonstrate the role of sound‐evoked cuteness in the expectation of sweet taste. Across seven studies (including two supplementary studies), our findings revealed that sound reduplication in brand names is ...
Kosuke Motoki   +2 more
wiley   +1 more source

Dynamic Evolution and Transformative Trends in the Consumer Market: A Technology Paradox Perspective

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT The consumer market is defined by tensions arising from the clash between technological advancement and consumer psychology. Current research lacks a unifying framework to explain these contradictions. Addressing this gap, we introduce a conceptual model based on technology paradox theory, which maps the dynamic process from antecedents ...
Chanaka Jayawardhena   +3 more
wiley   +1 more source

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