Results 61 to 70 of about 4,229,367 (250)
Agribusiness, EarlyView.ABSTRACT Nutritional information is very important in the food choices of consumers. However, when they are too scientific or technical, they have the potential to confuse consumers, resulting in information asymmetry and dissuading them from making beneficial choices.
Edeoba W. Edobor +3 more
wiley +1 more source
The influence of identity-driven customer engagement on purchase intention
, 2019 Drawing on social identification theory and motivation of expectancy, the current study examines the relationship between social identification, customer engagement and purchase intention in the context of online communities.
Hu, Lin +4 more
core +1 more source
Enhancing customer engagement in membership organisations
, 2023 This thesis has made significant contributions to the knowledge of engagement marketing and membership theory. This thesis reinforces the importance of engagement marketing and Customer Engagement (CE) in driving customer loyalty in leisure-based ...
Angela Stacy (19239427)
core +1 more source
Agribusiness, EarlyView.ABSTRACT Innovation is essential for competitiveness in agribusiness facing dynamic environments. This study examines how market orientation, marketing, relational, and social capabilities influence innovation performance. Using data from 751 Spanish firms and a multi‐method approach that integrates Structural Equation Modeling (PLS‐SEM), Necessary ...
Beatriz Corchuelo Martínez‐Azúa +1 more
wiley +1 more source
Going beyond on-pitch success: fan engagement as a catalyst for growth [PDF]
, 2013 This research investigates the case of fan engagement as a strategy for long-term growth for football clubs. Through an exploratory methodology this study gains a valuable insight into the current perceptions and usage of fan engagement, with a ...
Allison, Nicole
core +4 more sources
Rekayasa, 2018 Kepuasan pasien dan karyawan terhadap rumah sakit salah satu faktor yang penting karena dapat membentuk loyalitas karyawan terhadap rumah sakit dengan memberikan pelayanan terbaik untuk pasien yang akhirnya akan dapat membentuk loyalitas pasien terhadap ...
Suparno Suparno +2 more
doaj +1 more source
Linking AI quality performance and customer engagement: The moderating effect of AI preference
, 2020 Drawing upon affordance theory, this study positions artificial intelligence (AI) as a commercial service in examining its influence on customer engagement in the hotel context.
Weaven, Scott +2 more
core +1 more source
Agribusiness, EarlyView.ABSTRACT Strategic positioning becomes increasingly important as markets mature, particularly in consumer‐facing industries that offer similar products, experiential cues, and values‐based messages. This study offers a conceptual model to examine the strategic positioning factors that motivate consumers to visit one local business over another before ...
Aaron J. Staples +2 more
wiley +1 more source
, 2023 The growth of social media technologies has triggered an acceleration of interest in customer engagement (CE) in tourism and marketing. Hence, the current chapter develops and suggests a theoretical model to determine the relationships among social media
Mehmood, KhalidEB230001804154518020030985780000-0003-0932-8734864E4A2C-28D3-11E9-ADD6-29615707D3EF +6 more
core
Engagement, telepresence and interactivity in online consumer experience: reconciling scholastic and managerial perspectives [PDF]
, 2010 We propose a conceptual framework that reconciles the practitioners’ view of engagement as central to online best practice and the scholarly view that tends to use other constructs to assess consumer experience.
Wilson, Hugh N. +2 more
core +1 more source