Results 71 to 80 of about 4,229,367 (250)

Economic Impact of Sustainability in Wine Sector: A Systematic Literature Review

Agribusiness, EarlyView.
ABSTRACT Sustainability has become a key issue in the wine sector, raising questions about its compatibility with firms' economic performance. Despite growing attention to environmental and social practices, evidence on their economic implications remains fragmented.
Valentina Di Chiara, Eugenio Pomarici, Leonardo Cei   +2 more
wiley   +1 more source

Customer engagement and loyalty: the moderating role of involvement [PDF]

European Journal of Management and Business Economics
Purpose – The purposes of the present study were to analyse: (1) if there is a hierarchical relationship between cognitive dimension (attention) and emotional dimension (enthusiasm); (2) to what extent the cognitive and emotional dimensions of the ...
Jesica Yanet Perez Benegas, Marina Zanfardini   +1 more
doaj   +1 more source

How Organizations Learn and Innovate to Institutionalize Generative AI: Trust, Feedback Loops, and Cultural Friction

AI &Innovation, EarlyView.
ABSTRACT This study examines how organizations advance in their use of Generative AI (GenAI) tools after initial adoption with particular attention to the dynamics of trust, cultural resistance, and feedback mechanisms. Grounded in organizational learning theory and institutional theory, we propose a framework that captures the factors influencing how ...
Surajit Bag, Gautam Srivastava, Santosh Kumar Shrivastav, Daniel Rees   +3 more
wiley   +1 more source

The Impact of Attribute Agenda-Setting on Brand-Customer Engagement: Evidence from Chinese ERKE’s Douyin

SAGE Open
Active consumer engagement on social media platforms can effectively enhance brand awareness, loyalty, and word-of-mouth. While numerous studies have examined the impact of content and media characteristics on consumer engagement (CE), the specific ...
Haochen Qi, Seamus Simpson
doaj   +1 more source

Insights into customer engagement in a mobile app context: review and research agenda

Cogent Business & Management
In the context of mobile applications (apps), switching costs and efforts are low for customers, which hinders the ability of an app to sustain engagement with customers.
Shruti Sharma, Adya Sharma
doaj   +1 more source

Enhancing customer engagement through source appearance and self-influencer congruence in mobile advertising [PDF]

Spanish Journal of Marketing-ESIC
Purpose – The aim of this study is to assess the mediating effect of source appearance (SA) and self-influencer congruence (SIC) on the relationship between visual content (VC) and customer engagement (CE) towards mobile advertisement. Design/methodology/
Muhammad Talha, Zonaib Tahir, Iqra Mehroush   +2 more
doaj   +1 more source

Customer Engagement and Virtual Reality : A Review and Future Research Agenda

Customer engagement (CE) research has been increasingly developed in recent years. With the increased utilization of technology in customer engagement, tech-based solutions such as virtual reality (VR) are transforming customer engagement.
Mehmood, Khalid, Parray, Zahoor Ahmad, Ullah, Zeeshan, Rehman, Mohsin Abdur, Rather, Raouf Ahmad   +4 more
core   +1 more source

Towards a Better Measure of Customer Experience [PDF]

, 2013
Defining and improving customer experience is a growing priority for market research because experience is replacing quality as the competitive battleground for marketing.
Maklan, Stan, Klaus, P
core   +1 more source

Seeds of change: The impact of Ethiopia's direct seed marketing approach on smallholders' seed purchases and productivity

American Journal of Agricultural Economics, EarlyView.
Abstract While multiple factors explain low adoption rates of improved varieties by small‐scale farmers in sub‐Saharan Africa, a key supply‐side constraint is the limited availability of seed embodying new traits in the volume, quality, price, and timeliness required by farmers. This constraint is partly attributable to classical failures in the market
Dawit Mekonnen, Gashaw T. Abate, Seid Yimam, Rui Benfica, David J. Spielman, Frank Place   +5 more
wiley   +1 more source

أثر المحتوى الذي يُنشئه المستخدم على سلوك الشراء: الدور الوسيط لتفاعل العملاء والوعي بالعلامة التجارية «دراسة تطبيقية على قطاع الأزياء في قطر» [PDF]

المجلة العربية للإدارة
شغل المحتوى الذي ينشئه المستخدم العديد من الأدبيات في الأبحاث التسويقية، إذ يساعد على اتخاذ القرارات الشرائية وفق تقييمات مبنية على الثقة والمصداقية. كما برز تفاعل المستهلكين والوعي بالعلامة التجارية في البيئة الرقمية كمتغيرات هامة تؤثر على سلوك المستهلك،
دينا مجدي فاروق محمود, عبد العالم محمد مقبل   +1 more
doaj   +1 more source