Results 21 to 30 of about 4,723,194 (231)

What did the Disruptive Media Learning Lab ever do for us?

open access: yesInsights: The UKSG Journal, 2017
Picture this. The Lanchester Library, Coventry University, 2014. The Disruptive Media Learning Lab (DMLL) opens on the top floor amongst a flurry of raised eyebrows and unanswered questions.
Kirsty Kift
doaj   +1 more source

Improving customer loyalty through customer experience, price attractiveness, and customer relationship management

open access: yesJurnal Manajemen Industri dan Logistik, 2023
This study aims to determine the effect customer Experience, Price Attractiveness and Customer Relationship Management have on Customer Loyalty. The data is collected using primary sources, which is done by distributing questionnaire to 300 respondents ...
Uce Karna Suganda, Yudi Priadi
doaj   +1 more source

Psychological determinants of customer loyalty: The interplay of satisfaction, trust, and financial security in Ukrainian banks [PDF]

open access: yesInnovative Marketing
Type of the article: Research Article AbstractThis study seeks to clarify the psychological mechanism through which trust, perceived financial security, and satisfaction jointly shape customer loyalty in Ukraine’s banking sector under heightened ...
Yurii Kiiko
doaj   +1 more source

Customer Experience in Healthcare: Literature Review

open access: yesIstanbul Business Research, 2022
This paper provides a perspective on customer experience in healthcare services. The aim of this paper is to make a literature research about customer experience in the healthcare sector.
Sümeyye Arslan Kurtuluş, Emrah Cengiz
doaj   +1 more source

The customer experience : a road-map for improvement [PDF]

open access: yes, 2011
Purpose – This paper aims to respond to the call to help organisations to systematically engineer their customer experiences. Its objective is to investigate how organisations actually go about designing and improving their customer experiences ...
Johnston, Robert   +3 more
core   +1 more source

Customer experience in marketing: History, concept and management [PDF]

open access: yesMarketing (Beograd. 1991), 2017
Companies are nowadays faced with challenges regarding interaction with customers through various touchpoints in multichannel environment. Key priority in that situation is to manage all those touchpoints in such a way to optimize customer experience. In
Štavljanin Velimir
doaj   +1 more source

The role of customer experience in building brand loyalty within the service context [PDF]

open access: yes, 2008
Customer experience theory, research, and practice represent an evolving area of study within the marketing discipline. Despite its importance, the customer experience concept remains vague and lacks a thorough theoretical foundation.
Melewar, TC, Ismail, AR
core   +6 more sources

Stimulus Organism Response Perspective on Understanding Gen Z's Loyalty in Shopping on the TikTok Shop

open access: yesJurnal Ilmiah Manajemen dan Bisnis, 2023
This study aims to identify and analyze the direct effect of integration channels on customer affective and cognitive experiences and customer loyalty, as well as an indirect relationship where affective and cognitive experiences mediate between ...
Romindo M Pasaribu   +4 more
doaj   +1 more source

Escalating customer experience to the strategic level

open access: yes, 2013
This paper discusses escalating customer experience to the strategic ...
Wilson, Alan
core   +3 more sources

CUSTOMER EXPERIENCE TERHADAP CUSTOMER LOYALTY DENGAN MEDIASI CUSTOMER ENGAGEMENT DAN CUSTOMER TRUST CV. WAHYU PRATAMA

open access: yesJurnal Performa, 2021
Persaingan ketat dalam dunia bisnis mengharuskan suatu perusahaan memiliki strategi yang tepat, strategi yang tepat akan membantu perusahaan berkembang dengan pesat.
Dina Gandhi Rachmawati   +1 more
doaj   +1 more source

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