Results 21 to 30 of about 38,511 (260)
Jurnal Manajemen Industri dan Logistik, 2023 This study aims to determine the effect customer Experience, Price Attractiveness and Customer Relationship Management have on Customer Loyalty. The data is collected using primary sources, which is done by distributing questionnaire to 300 respondents ...
Uce Karna Suganda, Yudi Priadi
doaj +1 more source
Psychological determinants of customer loyalty: The interplay of satisfaction, trust, and financial security in Ukrainian banks [PDF]
Innovative MarketingType of the article: Research Article AbstractThis study seeks to clarify the psychological mechanism through which trust, perceived financial security, and satisfaction jointly shape customer loyalty in Ukraine’s banking sector under heightened ...
Yurii Kiiko
doaj +1 more source
Customer Experience in Healthcare: Literature Review
Istanbul Business Research, 2022 This paper provides a perspective on customer experience in healthcare services. The aim of this paper is to make a literature research about customer experience in the healthcare sector.
Sümeyye Arslan Kurtuluş, Emrah Cengiz
doaj +1 more source
Customer experience in marketing: History, concept and management [PDF]
Marketing (Beograd. 1991), 2017 Companies are nowadays faced with challenges regarding interaction with customers through various touchpoints in multichannel environment. Key priority in that situation is to manage all those touchpoints in such a way to optimize customer experience. In
Štavljanin Velimir
doaj +1 more source
, 2021 The impact of increasing advancement in digital technologies is driving massive changes in contemporary business enterprises affecting every dimension of society, especially the way individuals buy, research, and interact with one another and with leading brands. This chapter explores case studies of specific leading brands to illustrate this principle
+5 more sources
Jurnal Ilmiah Manajemen dan Bisnis, 2023 This study aims to identify and analyze the direct effect of integration channels on customer affective and cognitive experiences and customer loyalty, as well as an indirect relationship where affective and cognitive experiences mediate between ...
Romindo M Pasaribu +4 more
doaj +1 more source
Jurnal Performa, 2021 Persaingan ketat dalam dunia bisnis mengharuskan suatu perusahaan memiliki strategi yang tepat, strategi yang tepat akan membantu perusahaan berkembang dengan pesat.
Dina Gandhi Rachmawati +1 more
doaj +1 more source
Peran Mediasi Customer Satisfaction dalam Customer Experience Dan Loyalitas Pelanggan
Jurnal Bisnis dan Manajemen, 2020 This study aims to examine the effect of customer experience and customer satisfaction on customer loyalty and whether customer satisfaction mediates the relationship between customer experience and customer loyalty.
Demak Claudia Yosephine Simanjuntak +1 more
doaj +1 more source
SAGE Open, 2023 In order to promote the innovative development of mobile fitness APP, based on value cocreation theory of customer-dominant logic, this paper discusses how the customer knowledge management, flow experience and customer involvement affect customer value ...
Chao Wang, Zhigang Wang
doaj +1 more source
PENGARUH IN STORE CUSTOMER EXPERIENCE TERHADAP CUSTOMER SATISFACTION DI UD. BERKAT PANGAN LESTARI
Jurnal Performa, 2021 Penelitian ini bertujuan untuk meneliti pengaruh In Store Customer Experience yang memiliki empat unsur, Cognitive Experience, Affective Experience, Social Experience, Physical Experience, Customer Satisfaction terhadap Customer Satisfaction di ...
Gary Zefanya Changi
doaj +1 more source