Results 81 to 90 of about 7,437,808 (294)

Customer value Dan Customer Experience Terhadap Customer satisfaction

open access: yesJEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi)
Banyak perusahaan berfokus pada menciptakan pengalaman yang berharga dan berkesan dengan pelanggan. Perkembangan dirasakan salah satunya dalam bidang bisnis Swalayan bisa langsung berbelanja ditempat atau membeli dengan aplikasi omline bagi pelanggan yang malas keluar.
Andria Ningsih, null Rika Novita Sari
openaire   +1 more source

Animal‐Based Brands Taking the Plant‐Based Opportunity: A Tasting Experiment Exploring Consumer Acceptance of Plant‐Based Brand Extensions

open access: yesAgribusiness, EarlyView.
ABSTRACT This study investigates how consumer taste and brand equity perceptions shape the acceptance of plant‐based milk products. Using a blind/informed tasting experiment, we evaluated consumers' willingness to buy (WTB) and taste perception of a plant‐based milk alternative produced by a traditional dairy brand, compared with competing plant‐based ...
Federico Parmiggiani   +6 more
wiley   +1 more source

Pengaruh Customer Experiences Terhadap Customer Loyalty

open access: yesJurnal Manajemen Pariwisata dan Perhotelan
This research is motivated by one of the substitute hotels of the Pangeran Group, namely the Pangeran City Padang Hotel, which is still considered good among 3 star hotels. The aim of this research is to analyze the extent to which customer experience influences customer loyalty at the Pangeran City Padang Hotel.
null Ryegi Anandia, null Youmil Abrian
openaire   +1 more source

A netnography study to uncover the underlying dimensions of customer experience with resort brands [PDF]

open access: yes, 2010
The interest in customer experience has increased at a phenomenal rate. However, research to capture the true meaning of the concept is limited. This study aims to address the question of what are the underlying dimensions that constitute the construct ...
Ismail, AR, Melewar, TC, Woodside, A
core  

Assessing the Impact of Promotions on Consumer Purchasing Behavior During Crises

open access: yesAgribusiness, EarlyView.
ABSTRACT Understanding how households modify their food expenditure decisions during times of crisis is essential because consumer purchasing behavior frequently changes during these times. This study looks at these behavioral shifts during the COVID‐19 pandemic, concentrating on how price sensitivity and response to sales promotions changed over the ...
Wafa Mehaba, José María Gil
wiley   +1 more source

PENGARUH CUSTOMER EXPERIENCE TERHADAP REPURCHASE INTENTION : Survei Pada Konsumen Lisung The Dago Boutique Resto Bandung [PDF]

open access: yes, 2016
Berkembangnya sektor pariwisata di kota Bandung saat ini diikuti dengan semakin tumbuhnya bisnis kuliner khususnya restoran dan kafe. Hal ini mengakibatkan tingginya persaingan yang mengharuskan setiap restoran dan kafe untuk dapat mempertahankan ...
Mufrino, -
core  

U.S. Consumers Sometimes Prefer Seemingly Redundant Labels

open access: yesAgribusiness, EarlyView.
ABSTRACT More food products are carrying seemingly redundant labels, which are marketing claims or certifications that reiterate product attributes already conveyed. In this paper, we aim to answer two questions on redundant labels. First, do consumers view redundant labels as deceptive or informative? Second, how do redundant labels affect product and
Jackson Lusk   +2 more
wiley   +1 more source

Medical Information Delivering Improved Customer Experience: A Guide. [PDF]

open access: yesPharmaceut Med, 2023
Guillot P   +6 more
europepmc   +1 more source

Mapping the Innovation DNA of Agribusiness Firms: A Multi‐Method Analysis of Strategic Capabilities and Performance

open access: yesAgribusiness, EarlyView.
ABSTRACT Innovation is essential for competitiveness in agribusiness facing dynamic environments. This study examines how market orientation, marketing, relational, and social capabilities influence innovation performance. Using data from 751 Spanish firms and a multi‐method approach that integrates Structural Equation Modeling (PLS‐SEM), Necessary ...
Beatriz Corchuelo Martínez‐Azúa   +1 more
wiley   +1 more source

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