Results 161 to 170 of about 39,622 (214)

Integrated Marketing and Customization

open access: yesIntegrated Marketing and Customization
openaire  

Customer integration and operational performance: The mediating role of information quality

open access: yesDecision Support Systems, 2015
Much supply chain integration literature tends to be biased towards its positive impact on operational performance. However, inconclusive results demand investigation of the mechanisms through which supply chain integration can lead to superior ...
Roberto Chavez   +2 more
exaly   +3 more sources

Customer integration and customer value: contingency roles of innovation capabilities and supply chain network complexity [PDF]

open access: yesSupply Chain Management, 2023
PURPOSE : Prior research assumes that customer integration enhances customer value. However, the mechanisms and conditions under which customer integration contributes to customer value are less understood.
Dominic Essuman, Nathaniel Boso
exaly   +2 more sources

Customers as Resource Integrators

Journal of Service Research, 2012
It is widely accepted that customers derive value through resource integration, by integrating their own resources with those provided by organization and other network actors. This perspective implies that customers must acquire the necessary skills and knowledge to be effective resource integrators as they engage in activities that facilitate or ...
Hibbert, Sally   +2 more
openaire   +2 more sources

Integrating the customer as part of systems integration

International Journal of Managing Projects in Business, 2010
PurposeIt has been argued that systems integration plays a central role when a company supplies complex technical and engineering intensive industrial projects. The purpose of this paper is to highlight the importance of customer integration as part of systems integration in industrial project business.Design/methodology/approachThis paper develops the
Johanna Liinamaa, Magnus Gustafsson
openaire   +1 more source

Mass Customization: Bridging Customer Integration and Sustainability?

SSRN Electronic Journal, 2013
Climate change and the resulting consequences require a change in production and consumption habits. As these global challenges require collective approaches, we study a business model where customers are involved in a large extent. This paper provides a qualitative assessment of a mass customization production processes for women’s shoes in terms of ...
Robin Kleer, Frank Steiner
openaire   +1 more source

A mass customization information framework for integration of customer in the configuration/design of a customized product

Artificial Intelligence for Engineering Design, Analysis and Manufacturing, 2004
One of the aspects of mass customization is to provide customers with products that are manufactured to their needs and requirements. To provide such support requires better integration of the customer into different stages of design and manufacturing.
Zahed Siddique, Karunakar Reddy Boddu
openaire   +1 more source

Home - About - Disclaimer - Privacy