Strategic integration of marketing and supply chain functions for superior customer experience: Insights from logistics startups under Saudi Vision 2030. [PDF]
PLoS ONEIn the rapidly transforming logistics sector of Saudi Arabia the integration of marketing and supply chain functions is becoming ever more essential to deliver outstanding customer experiences.
Dhafer Alahmari, Abdelrehim Awad
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Organising haute-cuisine service processes : a case study [PDF]
, 2007 One of the essential aims of service process organisation is to increase the added value for the customer, thereby increasing customer satisfaction and stimulating consumption.
Sandt, Joachim, Stierand, Marc
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An Integrated Methodology for Customer Relationship Management Customization
Journal of Information Systems and Technology Management, 2008 The importance and presence of technological solutions in organizations supporting CRM are a vital business fact from the late nineties. Presently, the manufacturers figure in the market has dramatically decreased because of continuous takeovers and merges, but it has on the other hand gained momentum because of the sudden open-source and on-demand ...
Palacios, Ricardo Colomo +2 more
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A review of service quality and service delivery: Towards a customer co-production and customer-integration approach [PDF]
, 2018 © 2018, Emerald Publishing Limited. Purpose: The purpose of this paper is to provide researchers with an overview of the service quality and delivery domain, focussing on the inclusion of customer co-production and customer integration.
Al-Hajla, Ali +3 more
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The role of supply chain agility in the effectiveness of supply integration on new product innovation performance [PDF]
رویکردهای نوین در مدیریت و بازاریابیThe aim of this research is to study and investigate the impact of supply chain integration dimensions on new product innovation performance through supply chain agility in Pegah Pasteurized Dairy Company in the northwest region of Iran.
elahe nouri +3 more
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Systems Science & Control Engineering, 2019 Based on the theory of cooperation and competition, this study proposed goal interdependence with downstream company as an important enabler of firms’ dynamic capability.
Lin-Bo Yang, Chen-Jing Gan
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The domain of omnichannel in marketing: approaches and scopes of research
Економіка, управління та адміністрування, 2023 The emergence of omnichannel is regarded as a direct consequence of digitalization. The first studies of omnichannel occurred in the retail sector, but today there is an increasing interest in omnichannel in other services, such as tourism, the ...
I.V.
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Testing and Debugging Custom Integrated Circuits [PDF]
ACM Computing Surveys, 1981 Computer Science ...
Frank, Edward H., Sproull, Robert F.
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Customer Integration in Service Innovation: An Exploratory Study
Journal of Technology Management & Innovation, 2013 Prominent industry projects, as well as an extensive literature suggest the importance of customer integration for companies’ innovation success. This appears to be especially true for service firms, which inherently build on customer interaction ...
Tim Straub +4 more
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Customer Shopping Behavior Analysis Using RFID and Machine Learning Models
Information, 2023 Analyzing customer shopping habits in physical stores is crucial for enhancing the retailer–customer relationship and increasing business revenue.
Ganjar Alfian +11 more
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