Background: Supply chain integration was identified as a tool to assist an organisation to survive in a competitive marketplace. It was unclear how plastic manufacturers in Gauteng perceived supply chain integration efforts between themselves and their ...
Yvonne Vermeulen +2 more
doaj +1 more source
An Integrated Methodology for Customer Relationship Management Customization
The importance and presence of technological solutions in organizations supporting CRM are a vital business fact from the late nineties. Presently, the manufacturers figure in the market has dramatically decreased because of continuous takeovers and merges, but it has on the other hand gained momentum because of the sudden open-source and on-demand ...
Palacios, Ricardo Colomo +2 more
openaire +5 more sources
The impact of post-merger integration on the customer-supplier relationship [PDF]
While the impact of mergers and acquisitions (M&A) on internal stakeholders has generated considerable empirical study, comparatively little academic attention has been paid as to how external stakeholders such as customers are affected by, and respond ...
Schoenberg, Richard, Kato, Junichi
core +1 more source
Customized product development supported by integrated information [PDF]
Information systems are key enablers for the integration and reliable management of the product development process. Information systems are the backbone that connects various sub-processes and enables flexible product customization. Fast, robust, and cost-efficient product adaptation is especially important in one-of-a-kind production.
Mitja Varl, Joze Duhovnik, Joze Tavcar
openaire +1 more source
Cross-functional issues in the implementation of relationship marketing through customer relationship management [PDF]
There is a major change in the way companies organise themselves as firms switch from product-based to customer-based structures. A key driver of this change is the advent of Customer Relationship Management which, underpinned by information systems ...
Ryals, Lynette, Knox, Simon
core +1 more source
Customer Shopping Behavior Analysis Using RFID and Machine Learning Models
Analyzing customer shopping habits in physical stores is crucial for enhancing the retailer–customer relationship and increasing business revenue.
Ganjar Alfian +11 more
doaj +1 more source
Negative side effects of customer integration [PDF]
Customer integration has many recognised advantages, but also entails negative side effects that may impair the success of innovative activities. These negative side effects have not yet been sufficiently investigated. Whereas some may occur within the entire early innovation phase, others are likely to affect only few sub-phases.
Gassmann, Oliver +2 more
openaire +3 more sources
SUPPLY CHAIN INTEGRATION AND HEALTH FIRMS OPERATIONAL PERFORMANCE- IMPLICATIONS FOR UNDERDEVELOPMENT COUNTRIES [PDF]
Based on RBV Theory The study investigated the effect of Supply Chain integration (SCI) on medical sector Operational Performance (OP). the data were collected from 307 managers out of 330 managers, by questionnaire, which adopted from previous studies ...
Abdelsalam Hamid
doaj +1 more source
A review of the empirical literature on Pay-What-You-Want price setting
In a Pay What You Want (PWYW) setting companies empower their customers to fix the prices buyers voluntarily pay for a delivered product or service. The seller agrees to any price (including zero) customers are paying.
Gerpott Torsten J.
doaj +1 more source
From customer-oriented strategy to perceived organizational financial performance: the role of human resource management and customer-linking capability [PDF]
Drawing on the organizational capabilities literature, we developed and tested a model of how supportive human resource management (HRM) improved firms’ financial performance perceived by marketing managers through fostering the implementation of a ...
Lin, C-H +16 more
core +1 more source

