Results 31 to 40 of about 39,622 (214)
Unveiling the nexus between customer social participation, mutually beneficial interactions, and resource integration within Indonesian brand communities [PDF]
Innovative MarketingAlthough there is general consensus that social media can enhance collaboration among contributors, the debate continues regarding the optimal approach for integrating consumer resources into brand communities on these platforms.
Muhammad Dharma Tuah Putra Nasution +3 more
doaj +1 more source
The role of customer engagement behavior in value co-creation : a service system perspective
, 2014 Recent developments in marketing highlight the blurring of boundaries between firms and customers. The concept of customer engagement aggregates the multiple ways customer behaviors beyond transactions may influence the firm.
Jaakkola, Elina, Alexander, Matthew
core +1 more source
THE CYCLE OF CUSTOMER VALUE: A MODEL INTEGRATING CUSTOMER AND FIRM PERSPECTIVES
Journal of Business Economics and Management, 2014 The aim of this paper is to contribute to the strategic management literature by identifying a relationship between customer value seen from the customer perspective and customer value seen from the firm perspective, and how this relationship might affect the value created for the customer.
Martelo-Landroguez, Silvia +2 more
openaire +5 more sources
THE IMPACT OF INFORMATION INTEGRATION IN THE SUPPLY CHAIN ON FINANCIAL PERFORMANCE
Manajemen dan Bisnis, 2012 Companies in Indonesia are still struggling to improve their intra- and inter-firm integration, and are still in the early stages of such integration.
Firdaus Alamsjah +2 more
doaj +1 more source
Jurnal Manajemen Dan Kewirausahaan, 2022 Multi-channel integration is a prerequisite for omni-channel retail success. Implementation of good multi-channel integration increases satisfaction and has an impact on long term relationships with customers, one of which is customer loyalty.
Dessy Yunita +5 more
doaj +1 more source
FMS Scheduling Integration for Mass Customization
, 2021 In today’s manufacturing and supply chain environments, many companies face challenge in responding to customers’ requirements quickly and providing customized products quickly at low cost. Mass customization can help companies in providing customized products and services quickly and at a low price.
Yumin He, Milton L. Smith
openaire +1 more source
Customer reactions and competitive responses to mergers in a B2B service industry [PDF]
, 2012 The primary aim of this doctoral research was to empirically investigate customer and competitive reactions to post-M&A integration through both quantitative and qualitative customer perspectives, and to identify the business impact of these reactions ...
Kato, Junichi
core
Mapping customer journeys in multichannel decision-making
, 2014 This study is focused on multi-channel shopping, which refers to the integration of various channels in the consumer decision-making process. The term was coined in the early 2000s to signify the integration of offline and online shopping channels.
Charoensuksai, Nipawan, Wolny, Julia
core +1 more source
Achieving Customer Satisfaction through Integrated Products and Services: An Exploratory Study [PDF]
, 2013 Much of the research on satisfying customer needs is strongly influenced by the product or service dichotomy. Customer solutions however represent a type of offering that integrates products and services.
Bourne, Dorota +9 more
core +1 more source
Small Business International ReviewSmall and medium-sized enterprises (SMEs) in Latin America demonstrate productivity levels of 32% and 43%, respectively, when compared to large companies.
Juan Bernardino Arellano-Rodríguez
doaj +1 more source