Results 51 to 60 of about 39,622 (214)

The mediating effect of internal integration on the relationship between supply chain integration and operational performance: Evidence from Moroccan manufacturing companies

Journal of Industrial Engineering and Management, 2019
Purpose: This paper aims to explain the direct effect of supply chain integration on operational performance of manufacturing companies and the mediating effect of internal integration on the relationship between external integration and operational ...
Mohamed Errassafi, Hassan Abbar, Zahra Benabbou   +2 more
doaj   +1 more source

Why service recovery fails : tensions among customer, employee, and process perspectives [PDF]

, 2009
Purpose - The keys to effective service recovery are familiar to many throughout industry and academia. Nevertheless, overall customer satisfaction after a failure has not improved, and many managers claim their organizations cannot respond to and fix ...
Stefan Michel, Johnston, Robert, Michel, Stefan, David Bowen, Robert Johnston, Bowen, David Earl   +5 more
core   +1 more source

Effects of channel integration on the omnichannel customer experience

Cogent Business & Management
This paper seeks to fill existing knowledge gaps regarding the relationship between channel integration and the omnichannel customer experience using a multidimensional approach to both constructs.
José Antonio Balbín Buckley, Percy Samuel Marquina Feldman   +1 more
doaj   +1 more source

The Synergy Effect of a Corporate-Level Loyalty Program Integration on Customer Equity

Asia Marketing Journal, 2019
This study empirically examines the synergy effect of a corporate-level loyalty program on customer equity (CE) known as the lifetime value of current and future customers (Blattberg et al. 2009).
Dae-Yun Park, Shijin Yoo
doaj   +1 more source

Customer-led conceptual design system [PDF]

, 2009
This research work is aimed at carrying out a feasibility study for the design of a Customer-Led Design (CLD) system that will allow individuals or users with little or no technical know-how of engineering design but with an idea of what they want to ...
Adeoye, Adeyinka O. Moses
core  

The determinant factors of continuance intention to revisit omnichannel retailer companies: mean-end chain theory approach

Cogent Business & Management
The purpose of the study was to examine the determinant factors that influence the intention to revisit retailer omnichannel in Indonesia with Mean-End Chain Approach.
Arta Moro Sundjaja, Prio Utomo, Darrell Matthew, Garry Reverio Hellianto, Niko Sutanto Putra   +4 more
doaj   +1 more source

Developing a conceptual model for the internal data source to measure customer satisfaction [PDF]

, 2006
Traditional CSM approach is performed at certain frequencies. The gap between such events can be termed as a ‘blind period’, because customer satisfaction is left unobserved and unmanaged.
Brinkman, WP, Eldabi, T, Al-Mutawa, T
core  

Customer-centric sales organizations

, 2019
Selling practices have shifted from being product- to customer-centric in nature. Moreover, the adoption of digital technologies has significantly reshaped the business environment.
Weaven, Scott, Thaichon, Paramaporn
core   +1 more source

The Effect Of Customer Satisfaction, Customer Trust On Custromer Loyalty Of The Card Users Of PT. Indosat Tbk [PDF]

, 2012
The research was conducted on Indosat GSM cellular card customers residing in the city of Bandung. The purpose of this study was to determine whether there is an effect of customer satisfaction and customer trust on customer loyalty in the PT.
Nur, Hayati
core  

Service integration in omnichannel retailing and its impact on customer experience

, 2020
Although omnichannel retailing has received considerable attention from scholars and practitioners in recent years, its impacts on customer experience and relationship outcomes remain unclear.
Moudrý, DV, Quach, K, Quach, S, Barari, M   +3 more
core   +1 more source