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Integrated Marketing and Customization

open access: yesIntegrated Marketing and Customization
openaire  

Mass Customization: Bridging Customer Integration and Sustainability?

SSRN Electronic Journal, 2013
Climate change and the resulting consequences require a change in production and consumption habits. As these global challenges require collective approaches, we study a business model where customers are involved in a large extent. This paper provides a qualitative assessment of a mass customization production processes for women’s shoes in terms of ...
Robin Kleer, Frank Steiner
openaire   +1 more source

Pricing Integrated Customer Solutions

International Journal of Service Science, Management, Engineering, and Technology, 2010
Integrating products and services to customized solutions can help firms differentiate from their competitors. In practice, however, various companies fall short in extracting value from their customers. Therefore, this paper focuses on pricing aspects as central means for value appropriation in the context of solutions.
Sebastian Bonnemeier   +2 more
openaire   +1 more source

ABB: Integrating the Customer

2013
Due to the increasing demand for battery energy storage systems, ABB set up a customer integration project to develop a prototype and new applications in cooperation with a pilot customer in a real-world environment. Project initiation, idea generation, idea pre-screening, idea substantiation, idea selection, and start of base design represent the main
Sandmeier Kahmen, Patricia, Korba, Petr
openaire   +2 more sources

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