Results 321 to 330 of about 152,990 (335)

Customer Lifetime Value (CLV)

Controlling, 2010
openaire   +1 more source

Customer Lifetime Value: Empirical Generalizations and Some Conceptual Questions

Journal of Interactive Marketing, 2009
Robert C Blattberg, Edward C Malthouse, Scott A Neslin   +2 more
exaly  

A Customer Lifetime Value-Based Approach to Marketing in the Multichannel, Multimedia Retailing Environment

Journal of Interactive Marketing, 2010
exaly  

A modified Pareto/NBD approach for predicting customer lifetime value

Expert Systems With Applications, 2009
Bart Baesens, Christophe Croux
exaly  

Measuring the Lifetime Value of a Customer in the Consumer Packaged Goods Industry

Journal of Marketing Research, 2016
Sarang Sunder
exaly  

Customer Lifetime Value:

openaire   +1 more source

Measuring Customer Lifetime Value

2010
Siddharth S. Singh, Dipak C. Jain
openaire   +1 more source

Customer Lifetime Value Modelling

2021
openaire   +1 more source

Customer Lifetime and Value Analytics

2013
David Loshin, Abie Reifer
openaire   +1 more source

Concept of Customer Lifetime Value

2020
openaire   +1 more source