Results 61 to 70 of about 296,282 (309)
Economics and Business Review, 2007 Brand consumer loyalty is one of the most important issue in the area of consumer behaviour. Companies conduct many researches to find out the needs and preferences of potential buyers because satisfied and happy consumers usually come back and buy products of the same companies or brands.
openaire +1 more source
Jurnal Manajemen, 2017 : Tujuan penelitian: (a) untuk mengetahui pengaruh service fairness, empathy dan physical environment terhadap customer loyalty; (b) untuk mengetahui pengaruh service fairness, empathy dan physical environment terhadap customer satisfaction; (c) untuk ...
Evelina Larisa Sidharta, Keni Keni
doaj +1 more source
The Effect of Service Quality on Customer Loyalty with Brand Images and Customer Satisfaction as Mediation [PDF]
Jurnal Manajemen Dan Kewirausahaan, 2019 This study aims to determine the effect of service quality on customer loyalty with brand images and customer satisfaction as mediation. This research is a quantitative correlational type using non probability sampling.
Adhitya Narotama
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Agribusiness, EarlyView.ABSTRACT This study investigates how consumer taste and brand equity perceptions shape the acceptance of plant‐based milk products. Using a blind/informed tasting experiment, we evaluated consumers' willingness to buy (WTB) and taste perception of a plant‐based milk alternative produced by a traditional dairy brand, compared with competing plant‐based ...
Federico Parmiggiani +6 more
wiley +1 more source
U.S. Consumers Sometimes Prefer Seemingly Redundant Labels
Agribusiness, EarlyView.ABSTRACT More food products are carrying seemingly redundant labels, which are marketing claims or certifications that reiterate product attributes already conveyed. In this paper, we aim to answer two questions on redundant labels. First, do consumers view redundant labels as deceptive or informative? Second, how do redundant labels affect product and
Jackson Lusk +2 more
wiley +1 more source
Loyalty & Disloyalty: sebuah Pandangan Komprehensif dalam Analisa Loyalitas Pelanggan [PDF]
, 2004 Marketer convinced that customer loyalty is a valuable asset for the company. But, in today marketplace managing customer loyalty is a daunting task. An understanding about customer loyalty concept is prerequisite for managing customer loyalty.
Darsono, L. I. (Licen)
core
Agribusiness, EarlyView.ABSTRACT Nutritional information is very important in the food choices of consumers. However, when they are too scientific or technical, they have the potential to confuse consumers, resulting in information asymmetry and dissuading them from making beneficial choices.
Edeoba W. Edobor +3 more
wiley +1 more source
Exploratory Study of Service Quality, Corporate Image, and Customer Loyalty in Restaurants in Ghana [PDF]
, 2019 The aim of the study is to identify the effect of Service Quality and Corporate Image on Customer’s Loyalty .Questionnaires were distributed to collect responses from restaurant users in the Greater Accra region of Ghana.
Amoasi, Richard, Martey, Edward Markwei
core
Customer Loyalty and Brand Management [PDF]
, 2019 Loyalty is one of the main assets of a brand. In today’s markets, achieving and maintaining loyal customers has become an increasingly complex challenge for brands due to the widespread acceptance and adoption of diverse technologies by which customers communicate with brands. Customers use different channels (physical, web, apps, social media) to seek
Rubio Benito, Natalia +1 more
openaire +3 more sources
The Influence of Islamic Service Quality, Emotional Attachment, and Religiosity on Satisfaction for Loyalty in the Context of Sharia Banking [PDF]
E3S Web of ConferencesThis study aims to determine the influence of Islamic service quality, emotional attachment, and religiosity on customer satisfaction and loyalty in Sharia banking.
Fatmawati Indah +2 more
doaj +1 more source