Results 51 to 60 of about 50,439 (315)

ANALISA LOYALITAS GENERASI Z TERHADAP PILIHAN SKINCARE

Jurnal Ilmiah Bisnis dan Ekonomi Asia, 2023
Penelitian ini dilakukan dengan tujuan untuk mengetahui pengaruh brand satisfaction dan customer engagement terhadap brand loyalty melalui brand attitude, brand attachment dan customer trust.
Alifia Lisda Zetty Aqmi, Renny Christiarini   +1 more
doaj   +1 more source

CUSTOMER LOYALTY: THE INFLUENCE OF PRICES AND PROMOTIONS ON CUSTOMER LOYALTY

Multifinance
Indomaret customers in Bandung tend to compare prices at one minimarket with another, especially if the minimarkets are close. The price of goods in minimarkets is a fixed price that cannot be negotiated by customers. Customers tend to see product promotions in the form of discounts or price discounts as well as other promotions such as bundling ...
Wahyu Pramana Arya Putra, Friza Viola Fransiska, Fitria Lilyana, Hersusetiyati Hersusetiyati, Senny Lusiana   +4 more
openaire   +1 more source

Price Transmission During Promotions: A Case Study of Spanish Milk Brands

Agribusiness, EarlyView.
ABSTRACT Price promotion is the marketing tool typically used by retail brands to boost sales and gain market share. In this paper, we intend to investigate the price transmission mechanism among competitive brands in Spain when price reductions that are associated with price promotions take place.
Yasmine Bedoui, Yan Jin, José María Gil   +2 more
wiley   +1 more source

PENGARUH SERVICE FAIRNESS, EMPATHY DAN PHYSICAL ENVIRONMENT TERHADAP CUSTOMER SATISFACTION DAN CUSTOMER LOYALTY

Jurnal Manajemen, 2017
: Tujuan penelitian: (a) untuk mengetahui pengaruh service fairness, empathy dan physical environment terhadap customer loyalty; (b) untuk mengetahui pengaruh service fairness, empathy dan physical environment terhadap customer satisfaction; (c) untuk ...
Evelina Larisa Sidharta, Keni Keni
doaj   +1 more source

Growth of Omnichannel Grocery Retailing and Food Prices

Agribusiness, EarlyView.
ABSTRACT This paper examines the effects of the growth of omnichannel grocery retailing on food prices. We first develop a conceptual model of consumer choice and retailer pricing that allows us to evaluate changes in equilibrium prices, quantities, and profits with online channel growth and alternative pricing strategies.
Xiangwen Kong, Metin Çakır, Qingxiao Li   +2 more
wiley   +1 more source

Strategy for Enhancing Customer Loyalty Through Strengthening E-Service Quality and Brand Image with Customer Satisfaction as an Intervening Variable in the Use of BNI M-Banking in Bogor City

Indonesian Interdisciplinary Journal of Sharia Economics
This research was conducted to determine the effect of e-service quality and brand image on customer loyalty through customer satisfaction. This study aims to analyze the factors that influence customer loyalty in the use of BNI mobile banking in Bogor ...
Dina Octaviana, Ing Soewarto Hardhienata, Hari Muharam   +2 more
doaj   +1 more source

Who Are the Consumers of European Farmers' Markets? A Cross‐Country Analysis

Agribusiness, EarlyView.
ABSTRACT With substantial growth in the number of farmers' markets (FMs) in developed countries, the number of consumers visiting FMs is also increasing. This study comparatively assesses the consumers of FMs in three European countries where FMs traditionally play a distinctive role in food supply chains.
Áron Török, Gréta Maró, Zsófia Jámbor, Zalán Márk Maró, Barbara Tocco, Péter Balogh, Péter Czine   +6 more
wiley   +1 more source

Effects of customer engagement behavior on customer loyalty

Pressacademia, 2017
In this research, personal caring service field consumer are analyzed  consumer behavior participation effect of the customers loyalty. This research is considered as a descriptive study, personal caring service consumers structured questionnaire administered data was obtained by convenience sampling method.
TASKİN, Ercan, DEMİRAG, Fatma
openaire   +2 more sources

The Role of Actual and Purported Origin in e‐Commerce Wine Pricing: Evidence From Italian and French Names on Labels

Agribusiness, EarlyView.
ABSTRACT The origin of a product, if associated with good quality, can contribute to building a positive collective reputation, leading to a potential price premium. However, it is conceivable that a producer markets a product by evoking symbols, images, words, and values typical of places other than where it was designed or produced, creating a ...
Annalisa Caloffi, Amir Maghssudipour, Gianluca Stefani   +2 more
wiley   +1 more source

Play, games and gamification: possibilities for customer loyalty

, 2022
Customer loyalty is central to both the study and practice of marketing. Some marketing managers have designed programs to create, maintain, and build customer loyalty in a game-like nature, which can be described as gamification.
Ian McCarthy, Kirk Plangger, Jan Kietzmann, Leyland Pitt, Joey Lam, Karen Robson   +5 more
core   +1 more source