Results 31 to 40 of about 50,439 (315)
THE EFFECTS OF SERVICE QUALITY AND CORPORATE REBRANDING ON BRAND IMAGE, CUSTOMER SATISFACTION, BRAND EQUITY AND CUSTOMER LOYALTY: STUDY IN ADVERTISING COMPANY AT TVONE [PDF]
The purpose of this study was to analyze the effects of service quality on brand image, service quality on customer satisfaction, service quality on brand equity, service quality on customer loyalty, corporate rebranding on brand image, corporate ...
Chaniago A.
doaj +1 more source
Peran Mediasi Customer Satisfaction dalam Customer Experience Dan Loyalitas Pelanggan
This study aims to examine the effect of customer experience and customer satisfaction on customer loyalty and whether customer satisfaction mediates the relationship between customer experience and customer loyalty.
Demak Claudia Yosephine Simanjuntak +1 more
doaj +1 more source
Customer Loyalty and Brand Management [PDF]
Loyalty is one of the main assets of a brand. In today’s markets, achieving and maintaining loyal customers has become an increasingly complex challenge for brands due to the widespread acceptance and adoption of diverse technologies by which customers communicate with brands. Customers use different channels (physical, web, apps, social media) to seek
Rubio Benito, Natalia +1 more
openaire +3 more sources
Brand personality and its influence on brand loyalty - Do sophisticated brands have more brand loyal customers? [PDF]
Objectives. Creating loyal customers is one of the most important aims organisations have. However, most marketing departments try to create loyal customers through customer loyalty programmes only.
Skatulla, Veronika +4 more
core +1 more source
Persaingan ketat dalam dunia bisnis mengharuskan suatu perusahaan memiliki strategi yang tepat, strategi yang tepat akan membantu perusahaan berkembang dengan pesat.
Dina Gandhi Rachmawati +1 more
doaj +1 more source
INVESTIGATION OF CUSTOMER LOYALTY IN TOURISM
Aim: The aim of this study is to investigate customer loyalty in the tourism sector by taking into consideration quality of service and customer satisfaction.Method: A questionnaire was applied to measure customer loyalty, quality of service and customer satisfaction. 369 customers answered the questionnaire voluntarily.
Aral, Neşe, Aydemir, Mine
openaire +3 more sources
Microstructure Evolution of a VMnFeCoNi High‐Entropy Alloy After Synthesis, Swaging, and Annealing
The synthesis and processing (rotary swaging and annealing) of the novel VMnFeCoNi alloy is investigated, alongside the estimation of the grain size effect on hardness. Analysis of a wide grain size range of recrystallized microstructures (12–210 µm) reveals a low annealing twin density.
Aditya Srinivasan Tirunilai +6 more
wiley +1 more source
Structural determinants of customer loyalty among long-term insurance consumers in Namibia
Customer satisfaction, retention, and loyalty are essential for a positive return on sales in the insurance industry. This study examines the key determinants of customer loyalty among long‑term insurance consumers in Namibia.
Bianca Tjizumaue +1 more
doaj +1 more source
Critical review of the e-loyalty literature: a purchase-centred framework [PDF]
Over the last few years, the concept of online loyalty has been examined extensively in the literature, and it remains a topic of constant inquiry for both academics and marketing managers.
Valvi, AC +3 more
core +1 more source
Ubiquilin (UBQLN), like many other human proteins, contains both well‐folded and disordered regions. Here, we show that intramolecular interactions between disordered regions and folded domains modulate between open and closed topologies of UBQLN proteins, altering their structure and function.
Jessica K. Niblo +4 more
wiley +1 more source

