Results 11 to 20 of about 9,895 (266)
Investigating success factors influencing in e-CRM adoption: Evidence from banking industry [PDF]
Management Science Letters, 2015 This paper aims to examine the effects of technology adoption and quality of websites on customer satisfaction as well as customer loyalty in banking industry.
Fariz Taherikia , Fatemeh Rezaei
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Understanding mediators and moderators of the effect of customer satisfaction on loyalty
Cogent Business & Management, 2021 Customer satisfaction, loyalty and corporate image play a critical role in improving loyalty within the banking sector. The current study examines the mediators and moderators of the effect of customer satisfaction on loyalty.
Lovemore Chikazhe +2 more
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The Antecedents of Customer Loyalty
Procedia - Social and Behavioral Sciences, 2014 AbstractThe aim of this research is to build a conceptual model to provide clear understanding of customer loyalty. Structural equation modeling as a data analysis tool has been used to analyze the data collected from 1530 customers of four major supermarkets chains in Turkey.
Noyan Tekeli, Fatma +1 more
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Manajemen dan Bisnis, 2010 The purpose of this study is to examine the effect of customer satisfaction on customer loyalty, the effect of trust on customer loyalty, the effect of switching cost as moderating variable on the relationship between customer satisfaction and customer ...
Ari Setiyaningrum
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Fungsi Mediasi Kepercayaan pada Pengaruh Kepuasan terhadap Loyalitas Pelanggan [PDF]
Jurnal Manajemen Dan Kewirausahaan, 2021 The purpose of this study is to verify the mediating role of trust on the linkage of customer satisfaction toward customer loyalty. The data for this study were collected through a survey of 216 bank customers in Makassar, and the responses were analyzed
Wahyudi Wahyudi +3 more
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TIJAB (The International Journal of Applied Business), 2022 Service quality is defined as a performance offered by a company to customers providing customer satisfaction and, in turn, can earn their loyalty. This study aims to analyse service quality effect on customer satisfaction, customer satisfaction on ...
Novyandri Taufik Bahtera +1 more
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Indonesian Journal of Business and Entrepreneurship, 2018 This research aimed to measure the Customer Satisfaction Index (CSI) and Customer Loyalty Index (CLI), analyze the effects of service quality and corporate image on customer satisfaction, analyze the effects of service quality and corporate image on ...
Arie Satryo Wibowo +2 more
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Jurnal Bisnis dan Manajemen, 2021 This study aims to examine the factors that influence internet banking customer loyalty in Medan City. The location of this research was carried out at several banks in the city of Medan.
Muhammad Ras Muis +3 more
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Customer Loyalty and Brand Management [PDF]
, 2019 Loyalty is one of the main assets of a brand. In today’s markets, achieving and maintaining loyal customers has become an increasingly complex challenge for brands due to the widespread acceptance and adoption of diverse technologies by which customers communicate with brands. Customers use different channels (physical, web, apps, social media) to seek
Rubio Benito, Natalia +1 more
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Peran Mediasi Customer Satisfaction dalam Customer Experience Dan Loyalitas Pelanggan
Jurnal Bisnis dan Manajemen, 2020 This study aims to examine the effect of customer experience and customer satisfaction on customer loyalty and whether customer satisfaction mediates the relationship between customer experience and customer loyalty.
Demak Claudia Yosephine Simanjuntak +1 more
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