Results 11 to 20 of about 750,122 (295)
Changes in Approach to Customer Loyalty
Contemporary Economics, 2011 The article discusses an overview of customer loyalty theoretical framework. It presents both, the classic approach to the subject of loyalty as well as the results of its ongoing evolution.
Katarzyna Szczepańska +1 more
doaj +3 more sources
Three dimensional modelling of customer satisfaction, retention and loyalty for measuring quality of service [PDF]
, 2009 This thesis was submitted for the degree of Doctor of Philosophy and awarded by Brunel University.The aim of this thesis is to propose a model that explains the relationship between customer satisfaction, retention and loyalty based on service quality ...
Pezeshki, Vahid
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Customer relationship management for brand commitment and brand loyalty [PDF]
, 2015 This article examined the impact of customer relationship management strategy on customers brand commitment and brand loyalty in the Nigeria financial sector.
Wali, Andy Fred +2 more
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Investigating success factors influencing in e-CRM adoption: Evidence from banking industry [PDF]
Management Science Letters, 2015 This paper aims to examine the effects of technology adoption and quality of websites on customer satisfaction as well as customer loyalty in banking industry.
Fariz Taherikia , Fatemeh Rezaei
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Understanding mediators and moderators of the effect of customer satisfaction on loyalty
Cogent Business & Management, 2021 Customer satisfaction, loyalty and corporate image play a critical role in improving loyalty within the banking sector. The current study examines the mediators and moderators of the effect of customer satisfaction on loyalty.
Lovemore Chikazhe +2 more
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The Antecedents of Customer Loyalty
Procedia - Social and Behavioral Sciences, 2014 AbstractThe aim of this research is to build a conceptual model to provide clear understanding of customer loyalty. Structural equation modeling as a data analysis tool has been used to analyze the data collected from 1530 customers of four major supermarkets chains in Turkey.
Noyan Tekeli, Fatma +1 more
openaire +2 more sources
Manajemen dan Bisnis, 2010 The purpose of this study is to examine the effect of customer satisfaction on customer loyalty, the effect of trust on customer loyalty, the effect of switching cost as moderating variable on the relationship between customer satisfaction and customer ...
Ari Setiyaningrum
doaj +1 more source
TIJAB (The International Journal of Applied Business), 2022 Service quality is defined as a performance offered by a company to customers providing customer satisfaction and, in turn, can earn their loyalty. This study aims to analyse service quality effect on customer satisfaction, customer satisfaction on ...
Novyandri Taufik Bahtera +1 more
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Fungsi Mediasi Kepercayaan pada Pengaruh Kepuasan terhadap Loyalitas Pelanggan [PDF]
Jurnal Manajemen Dan Kewirausahaan, 2021 The purpose of this study is to verify the mediating role of trust on the linkage of customer satisfaction toward customer loyalty. The data for this study were collected through a survey of 216 bank customers in Makassar, and the responses were analyzed
Wahyudi Wahyudi +3 more
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Indonesian Journal of Business and Entrepreneurship, 2018 This research aimed to measure the Customer Satisfaction Index (CSI) and Customer Loyalty Index (CLI), analyze the effects of service quality and corporate image on customer satisfaction, analyze the effects of service quality and corporate image on ...
Arie Satryo Wibowo +2 more
doaj +1 more source