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Changes in Approach to Customer Loyalty
Contemporary Economics, 2011 The article discusses an overview of customer loyalty theoretical framework. It presents both, the classic approach to the subject of loyalty as well as the results of its ongoing evolution.
Katarzyna Szczepańska +1 more
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A Customer Value Approach to Increase Customer Satisfaction and Loyalty at Fast-Casual Dining Restaurant: The Mediating Role of Trust [PDF]
African Journal of Hospitality, Tourism and Leisure, 2022 This study investigates the role of trust mediating the relationship between customer satisfaction and loyalty to expand the customer value-satisfaction-loyalty chain to become a customer value-satisfaction-trust-loyalty chain at fast-casual dining ...
Bonifasius M. H. Nainggolan +3 more
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The influence of e-service quality, trust, brand image on Shopee customer satisfaction and loyalty
Jurnal Siasat Bisnis, 2021 Purpose: This research's main objective is to determine the relationship among e-service quality, trust, and brand image to customer loyalty. Customer satisfaction was a mediator which focused on Shopee customers in Yogyakarta.
Dola Fitritha Raras Handayani +2 more
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Jurnal Performa, 2021 Customer Relationship Management is a long-term business strategy to establish relationships with customers. Through the right customer relationship marketing, customer satisfaction and loyalty can be formed.
Yopyter Promanjoe
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Jurnal Performa, 2023 Penelitian ini dilakukan untuk menguji pengaruh eservice quality terhadap customer satisfaction, pengaruh purchase intention terhadap customer satisfaction, pengaruh customer satisfaction terhadap customer loyalty, pengaruh eservice quality terhadap ...
Michelle Aprilia Lamusu +1 more
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Jurnal Manajemen Industri dan Logistik, 2023 This study aims to determine the effect customer Experience, Price Attractiveness and Customer Relationship Management have on Customer Loyalty. The data is collected using primary sources, which is done by distributing questionnaire to 300 respondents ...
Uce Karna Suganda, Yudi Priadi
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Effects of service quality and customer satisfaction on loyalty of bank customers
Cogent Business & Management, 2021 Service quality and customer satisfaction are parts of factors that influence customer loyalty to bank services. Both are necessary to be fulfilled in order to gain customer loyalty, which in turn maintaining organization survival in the long term.
Achmad Supriyanto +2 more
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The Role of Service and Product Quality on Customer Loyalty
Journal of Consumer Sciences, 2022 Coffee shops are today's businesses with good and competitive prospects in providing customer satisfaction and building customer loyalty. This study aims to analyze the relationship between service quality and product quality on customer satisfaction ...
Agus Taufik +4 more
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Determinants of customer satisfaction and loyalty Waroeng Steak Restaurant in DKI Jakarta
Cogent Business & Management, 2023 This study aims to determine the effect of facilities, brand image, product quality, promotion, and service quality on customer satisfaction and loyalty at Waroeng Steak Restaurants in DKI Jakarta.
Endang Saefuddin Mubarok +4 more
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Mechanics of engendering customer loyalty: A conceptual framework
IIMB Management Review, 2018 This article attempts a qualitative review of the concept of customer loyalty and companies' need to comprehend the character of customer loyalty in order to find a sound fit between their customer loyalty schemes and the prevailing nature of loyalty ...
Medha Srivastava, Alok Kr. Rai
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