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Customer-Perceived Value Heterogeneity
2014Despite the obvious importance of customer-perceived value to the study of marketing, researchers have thus far devoted surprisingly little attention to central questions concerning the nature of value (Holbrook 1994, p.22). Specifically, in business markets, where knowledge of value is considered both critical and fundamental, and can be thought of as
Jozée Lapierre, Vincent-Pierre Giroux
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Journal of Strategic Marketing, 2020
The paper investigates how digital technology interacts with service quality dimensions to influence customer perceived value in a B2B service context.
N. Nguyen +3 more
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The paper investigates how digital technology interacts with service quality dimensions to influence customer perceived value in a B2B service context.
N. Nguyen +3 more
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Customer‐perceived value in industrial contexts
Journal of Business & Industrial Marketing, 2000Although customer‐perceived value is discussed widely in the literature, few empirical studies have been conducted due to an absence of operational measures. Reports on the development of measures and tests two customer‐perceived value structures using data collected from industrial customers of the information technology industry.
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, 2020
As product development has recently emphasized user innovation, it should necessarily reflect customer-perceived value, as well as technological value itself. However, while previous studies for technology planning have focused on analyzing the potential
B. Yoon +3 more
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As product development has recently emphasized user innovation, it should necessarily reflect customer-perceived value, as well as technological value itself. However, while previous studies for technology planning have focused on analyzing the potential
B. Yoon +3 more
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International Journal of Bank Marketing, 2023
PurposeThis study aims to verify the influence of perceived value dimensions on customer satisfaction and loyalty in the banking sector, comparing these relationships between traditional banks and fintechs.
E. Mainardes, Neudson Peres de Freitas
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PurposeThis study aims to verify the influence of perceived value dimensions on customer satisfaction and loyalty in the banking sector, comparing these relationships between traditional banks and fintechs.
E. Mainardes, Neudson Peres de Freitas
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On customer perceived value to supermarket
2011 International Conference on Product Innovation Management (ICPIM 2011), 2011Today, CPV is becoming a new source of competition advantage of corporation, and supermarket operators are aware of the advantage of customer loyalty on the basis of customer perception, which is the impetus to customer's new buying and successive patronage, ultimately leading to more business profits.
Feng Jun, Song Hui
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Customer-Perceived Value of Medical Tourism
2015The combination of medical treatment and tourism seems to be a promising and relatively new type of niche tourism. The globalization of health care has given rise to a new form of tourism that is commonly known as health tourism. Within the health tourism arena, medical tourism is among the fastest growing sectors.
Eunhee Sung, Wilson Ozuem
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The contradictory effects of customer participation breadth and depth on customer-perceived value
The journal of business & industrial marketing, 2019Purpose The purpose of this study is to investigate whether two different participation strategies (i.e. deep participation and broad participation) in a supplier’s product development process will result in different levels of customer-perceived value.
Xinchun Wang, Xiaoyu Yu
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Customer-Perceived Value in Long-Term Buyer–Supplier Relationships: The General B2B Insurance Sector
Services Marketing Quarterly, 2019This article explores the role of customer-perceived value in long-term buyer–supplier relationships. This article aims to identify what creates value for organizational customers, particularly in the field of professional business-to-business (B2B ...
X. Nguyen +2 more
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Customer perceived value and corporate social responsibility
Strategic Direction, 2023Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
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