Results 241 to 250 of about 70,089 (268)

Influence of customer engagement with company social networks on stickiness: Mediating effect of customer value creation

International Journal of Information Management, 2017
Mingli Zhang
exaly  

Customer Relationship Management (CRM)

2007
openaire   +1 more source

The impact of virtual, augmented and mixed reality technologies on the customer experience

Journal of Business Research, 2019
Carlos Flavián, Sergio Ibáñez-Sánchez, Carlos Orús   +2 more
exaly  

How does corporate social responsibility contribute to firm financial performance? The mediating role of competitive advantage, reputation, and customer satisfaction

Journal of Business Research, 2015
Saudah Sofian, Parvaneh Saeidi
exaly  

CRM 4.0: Rethinking customer relationship management

2019
The very rapid developments in information and communication technologies nowadays have an impact on customer relationships management (CRM) as in every field. In this context, in line with the development of the concept of Industry 4.0, the concept of CRM 4.0 is developing, because the developments in the context of Industry 4.0 have affected all ...
openaire   +1 more source

From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior

Journal of Marketing, 2016
Ram Bezawada, Rishika Rishika, Ramkumar Janakiraman   +2 more
exaly  

Chatbot e-service and customer satisfaction regarding luxury brands

Journal of Business Research, 2020
Eunju Ko, Sang Jin Kim
exaly  

Customer engagement: the construct, antecedents, and consequences

Journal of the Academy of Marketing Science, 2016
Anita Pansari, V Kumar
exaly  

Customer experience: fundamental premises and implications for research

Journal of the Academy of Marketing Science, 2020
Larissa Becker, Elina Jaakkola
exaly  

Blame the Bot: Anthropomorphism and Anger in Customer–Chatbot Interactions

Journal of Marketing, 2022
exaly