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Aktifitas Customer Relationship Management melalui Customer Retention [PDF]
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Haspa Quality — from Customer Satisfaction to Customer Retention
2008Throughout the 1990’s, the importance of quality management has increased for organizations and has by now become one of the cornerstones of company policies. Nowadays, customers have specific expectations with regard to the quality of the service they receive. Especially in relation to the competition, this makes on-going improvements necessary.
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Understanding Customer Experience Throughout the Customer Journey
Journal of Marketing, 2016Peter C Verhoef
exaly

