Results 131 to 140 of about 11,067 (306)
DATA MINING: A SEGMENTATION ANALYSIS OF U.S. GROCERY SHOPPERS
Consumers make choices about where to shop based on their preferences for a shopping environment and experience as well as the selection of products at a particular store.
Kinsey, Jean D. +3 more
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Business Strategy and the Environment, EarlyView.ABSTRACT Retired electric vehicle (EV) batteries can be repurposed to stationary storage batteries. While this circularity solution has attracted attention from entrepreneurs, falling battery prices, along with the longer lifetime of new batteries, high consumer expectations and limited governmental support challenge the approach.
Juliane Seika, Merla Kubli
wiley +1 more source
A netnography study to uncover the underlying dimensions of customer experience with resort brands
, 2010 The interest in customer experience has increased at a phenomenal rate. However, research to capture the true meaning of the concept is limited. This study aims to address the question of what are the underlying dimensions that constitute the construct ...
Woodside, A, Melewar, TC, Ismail, AR
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From Compliance to Circularity: A Design‐Led Approach to Recyclable Packaging
Business Strategy and the Environment, EarlyView.ABSTRACT The transition to recyclable packaging is a strategic priority for the Fast‐Moving Consumer Goods (FMCG) sector, aligning with the EU Packaging and Packaging Waste Regulation (PPWR). Adapting to regulatory uncertainty and integrating evolving recyclability criteria require not only technical innovation but also organisational transformation ...
Tessa Bronsky +2 more
wiley +1 more source
Climate Change Risks and Customer Concentration: Evidence From US‐Listed Firms
Business Strategy and the Environment, EarlyView.ABSTRACT While prior studies have investigated climate risks in supply chains, customer ESG pressures, and shared climate exposure, this paper is, to the best of our knowledge, the first to provide direct empirical evidence on the relationship between climate change risks and firms' customer concentration.
Thi Thuy Trang Nguyen +2 more
wiley +1 more source
International Journal for Research in Applied Science and Engineering TechnologyCustomer segmentation is the most significant retail marketing practice by which firms can customize their products according to different consumer segments. Customer segmentation of malls according to methodologies, advantages, and disadvantages is discussed in this paper.
openaire +1 more source
Perfect and Dynamic Segmentation via the Internet [PDF]
The paper starts from the hypothesis that traditional approaches to segmentation are seriously flawed because the object of segmentation, the consumer, has dramatically changed over the past 30 years.
Matthias Huehn
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Business Strategy and the Environment, EarlyView.ABSTRACT Despite the growing interest in ESG performance, limited research explores the mediating role of government policy in the relationship between Fintech, green finance and ESG outcomes. We address this gap by examining how Fintech and green finance influence ESG performance through government policies.
Mandella Osei‐Assibey Bonsu +4 more
wiley +1 more source
Predicting Customer Lifetime Value in Multi-Service Industries
Customer lifetime value (CLV) is a key-metric within CRM. Although, a large number of marketing scientists and practitioners argue in favor of this metric, there are only a few studies that consider the predictive modeling of CLV.
Jong, M.G. de +2 more
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CUSTOMER LOYALTY - THE MAJOR GOAL OF CUSTOMER RELATIONSHIP MANAGEMENT [PDF]
This paper presents the importance of customer relationship management (CRM) and customer loyalty for any organization that whishes to be successful and competitive in the market. A new emphasis in marketing and CRM is more and more widespread - creating
Assoc. Prof. Adriana Scriosteanu Ph. D. +1 more
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