Results 241 to 250 of about 108,110 (296)
Some of the next articles are maybe not open access.
Segmenting the Retail Customers
2022The goal of “serving all” is similar to “serving none.” Marketers are constantly looking for ways to refine the way they segment markets. Segmentation involves diving markets into smaller portions (segments) of consumers with similar needs for a given good or service. This chapter explores the application of various algorithms and analytical techniques
Mansurali Anifa +4 more
openaire +1 more source
Semantic Customers’ Segmentation
2019Many approaches have been proposed to allow customers’ segmentation in retail sector. However, very few contributions exploit the existing semantics links that may exist between objects and resulting groups. The aim of this paper is to overcome this drawback by using semantic similarity measures (SSM) in customers’ segmentation to provide clusters ...
Jocelyn Poncelet +3 more
openaire +1 more source
Customer-Churn Research Based on Customer Segmentation
2009 International Conference on Electronic Commerce and Business Intelligence, 2009This article explores the unique features of the customer relationship management (CRM) system in Telecom industry and presents a customer-churn model based on customer segmentation. First, the improved Fuzzy C-means clustering algorithm is used to segment customer and conclude high value customer group characteristics.
Xiaobin Zhang, Gao Feng, Huang Hui
openaire +1 more source
Uncovering Customer Profitability Segments for Business Customers
Journal of Business-to-Business Marketing, 2012Purpose: A central premise of relationship marketing theory is that economic benefits flow from retaining customers. However, the early research focus on the duration of the relationship may obscure other important aspects of the interaction with the customer that drive profitability.
Tanya Mark, Rakesh Niraj, Niraj Dawar
openaire +1 more source
2020
Κατηγοριοποίηση δείγματος της πελατειακής βάσης της Eurobank, με κριτήριο τη χρήση των υπηρεσιών ηλεκτρονικής τραπεζικής.
openaire +1 more source
Κατηγοριοποίηση δείγματος της πελατειακής βάσης της Eurobank, με κριτήριο τη χρήση των υπηρεσιών ηλεκτρονικής τραπεζικής.
openaire +1 more source
ACM SIGMOD Record, 1977
Segment design is a process which must be exercised by every data-base designer. This paper presents an easily authomated method of designing segments taking into account system-usage factors. The segments resulting from this algorithm are a subset of all possible synthesis solutions; but they are those results which may be of more importance to the D ...
openaire +1 more source
Segment design is a process which must be exercised by every data-base designer. This paper presents an easily authomated method of designing segments taking into account system-usage factors. The segments resulting from this algorithm are a subset of all possible synthesis solutions; but they are those results which may be of more importance to the D ...
openaire +1 more source
Segmenting customers by participation
International Journal of Contemporary Hospitality Management, 2017PurposeThis study aims to report the results of a survey of diners’ behavior during production and consumption of dining services with three objectives. The first objective is to create customer segments that represent distinct patterns of customer participation in hospitality service encounters.
Sandy C. Chen +2 more
openaire +1 more source
2014
In this chapter, you will learn how to build customer segmentation models in Microsoft Azure Machine Learning. Using a practical example, we will present a step-by-step guide to using Microsoft Azure Machine Learning to easily build segmentation models using k-means clustering.
Roger Barga +2 more
openaire +1 more source
In this chapter, you will learn how to build customer segmentation models in Microsoft Azure Machine Learning. Using a practical example, we will present a step-by-step guide to using Microsoft Azure Machine Learning to easily build segmentation models using k-means clustering.
Roger Barga +2 more
openaire +1 more source
Approaches to Customer Segmentation
Journal of Relationship Marketing, 2008Abstract Customer segmentation has virtually unlimited potential as a tool that can guide firms toward more effective ways to market products and develop new ones. As a conceptual introduction to this topic, we study how an innovative multi-national firm (Migros Turk) has developed an effective set of segmentation strategies. This illustrates how firms
Bruce Cooil +2 more
openaire +1 more source
Segmentation and Customer Value
2018Market segmentation analysis is used to identify profitable business opportunities. Segmentation divides markets into subsets of users who share a similar set of characteristics and needs/wants. Segmentation is the process of partitioning markets into groups of potential customers with similar needs and/or characteristics who are likely to exhibit ...
Art Weinstein, Herb Brotspies
openaire +1 more source