A product segmentation approach and its relationship to customer segmentation approaches and recommendation system approaches [PDF]
, 2007 textAs part of their customer management strategy, retailers with large, multi-category offerings need to present their products in ways that help target customers search and choose from those offerings.
Godfrey, Andrea Lynn, 1973-
core
Agribusiness, EarlyView.Abstract The Russian invasion of Ukraine in February 2022 had profound consequences for the global economy. As both countries are major commodity exporters, the food value chain was also affected. This study investigates the impact of the invasion on stock prices, profitability and sentiments of agribusinesses along the food supply chain by using an ...
Julia Höhler +2 more
wiley +1 more source
MARKET SEGMENTATION PRACTICES OF RETAIL CROP INPUT FIRMS [PDF]
While market segmentation and the associated idea of target marketing are not new, there are questions about how the strategy of market segmentation and target marketing is being used in retail agribusiness firms.
Jay Akridge +3 more
core +2 more sources
The Use of LRFM Model for Customers Segmentation Based their Life Value [PDF]
پژوهشهای مدیریت عمومی, 2014 Major challenge in the field of customer relationship management is on customer understanding and customer-centric organizations realize optimal allocation of resources between them and rank them according to their value to the company.
doaj +1 more source
Agribusiness, EarlyView.Abstract World markets for quality differentiated agri‐food products are highly competitive, presenting significant challenges for firms aiming to compete effectively. Government agencies and business organizations often implement various export promotion policies to address these challenges.
Nicolás Depetris‐Chauvin +1 more
wiley +1 more source
Deep segmentation of retail customers based on improved DEC and multimodal semantic representation
Alexandria Engineering JournalWith the advancement of digital transformation, the retail industry has accumulated a vast amount of customer data, particularly customer review data, which provides valuable insights into customer behavior and sentiment.
Menglu Wang +5 more
doaj +1 more source
Growth of Omnichannel Grocery Retailing and Food Prices
Agribusiness, EarlyView.ABSTRACT This paper examines the effects of the growth of omnichannel grocery retailing on food prices. We first develop a conceptual model of consumer choice and retailer pricing that allows us to evaluate changes in equilibrium prices, quantities, and profits with online channel growth and alternative pricing strategies.
Xiangwen Kong +2 more
wiley +1 more source
Agribusiness, EarlyView.ABSTRACT The origin of a product, if associated with good quality, can contribute to building a positive collective reputation, leading to a potential price premium. However, it is conceivable that a producer markets a product by evoking symbols, images, words, and values typical of places other than where it was designed or produced, creating a ...
Annalisa Caloffi +2 more
wiley +1 more source
Improving the direct marketing practices of FMCG retailers through better customer selection. An empirical study comparing the effectiveness of RFM (Recency, Freuency and Monetary) CHAID (Chi-squared Automatic Interaction Detection), stepwise logit (logistic regression) and ANN (Artificial Neural Networks) techniques using different data variable depths [PDF]
, 2014 The intent of this thesis is to understand Data Mining technique effectiveness in both shallow (RFM variable only) and expanded data environments.
Di Tullio, Ian
core
Consumer Preferences for Craft Beer: The Interplay of Localness and Advertising Language
Agribusiness, EarlyView.ABSTRACT This study explores the influence of the language of the label, origin of production, and origin of brewing ingredients on Croatian consumers' preferences and willingness to pay for organic craft beer. Employing an online survey and a choice experiment among 223 Croatian alcohol consumers, we find that while there's a willingness to pay a ...
Marija Cerjak +2 more
wiley +1 more source