Results 71 to 80 of about 1,006,545 (279)

Segmentasi Pelanggan Penjualan Online Menggunakan Metode K-means Clustering

JISKA (Jurnal Informatika Sunan Kalijaga)
Customer segmentation is an essential strategy in the online selling industry to understand customer preferences and behavior. This article proposes applying the K-means clustering method in online sales customer segmentation.
Candra Hafidz Ardana, Adlian Aldita Alif Aisyah Ainur Khoyum, Muhammad Faisal   +2 more
doaj  

Swedish Consumers' Willingness‐to‐Pay for Plant‐Based Proteins in Pasta Sauce: Preferences and Policy Scenarios

Agribusiness, EarlyView.
ABSTRACT This paper explores Swedish consumers' protein preferences by estimating the willingness‐to‐pay (WTP) for minced meat and plant‐based proteins in pasta sauce from an in‐store experiment (n = 206) and an online discrete choice experiment (n = 517). On average, the WTP was highest for minced meat.
Emilia Mattsson, Anna Kristina Edenbrandt, Jens Rommel, Sarah Säll   +3 more
wiley   +1 more source

Animal‐Based Brands Taking the Plant‐Based Opportunity: A Tasting Experiment Exploring Consumer Acceptance of Plant‐Based Brand Extensions

Agribusiness, EarlyView.
ABSTRACT This study investigates how consumer taste and brand equity perceptions shape the acceptance of plant‐based milk products. Using a blind/informed tasting experiment, we evaluated consumers' willingness to buy (WTB) and taste perception of a plant‐based milk alternative produced by a traditional dairy brand, compared with competing plant‐based ...
Federico Parmiggiani, Mirta Casati, Elena Castellari, Fosca Vezzulli, Veronica Vitali, Milena Lambri, Claudio Soregaroli   +6 more
wiley   +1 more source

Intelligent data mining and personalisation for customer relationship management [PDF]

, 2004
Customer relationship management (CRM) initiatives have gained much attention in recent years. With the aid of data mining technology, businesses can formulate specific strategies for different customer bases more precisely. Additionally, personalisation
Wong, K.W., Chai, D., Douglas Chai, Fung, C.C., Chun Che Bung, Tamas Gedeon, Gedeon, T., Kok Wai Wong   +7 more
core  

ANALISIS SEGMENTASI PELANGGAN MENGGUNAKAN KOMBINASI RFM MODEL DAN TEKNIK CLUSTERING

JUTEI (Jurnal Terapan Teknologi Informasi), 2018
Intense competition in the business field motivates a small and medium enterprises (SMEs) to manage customer services to the maximal. Improve of customer royalty by grouping cunstomers into some of groups and determining appropriate and effective ...
Beta Estri Adiana, Indah Soesanti, Adhistya Erna Permanasari   +2 more
doaj   +1 more source

LRFMV: An efficient customer segmentation model for superstores. [PDF]

PLoS One, 2022
Mahfuza R, Islam N, Toyeb M, Emon MAF, Chowdhury SA, Alam MGR.   +5 more
europepmc   +1 more source

Assessing the Impact of Promotions on Consumer Purchasing Behavior During Crises

Agribusiness, EarlyView.
ABSTRACT Understanding how households modify their food expenditure decisions during times of crisis is essential because consumer purchasing behavior frequently changes during these times. This study looks at these behavioral shifts during the COVID‐19 pandemic, concentrating on how price sensitivity and response to sales promotions changed over the ...
Wafa Mehaba, José María Gil
wiley   +1 more source

Multiple criteria decision support system for customer segmentation using a sorting outranking method

, 2023
For companies, customer segmentation plays a key role in improving supply chain management by implementing appropriate marketing strategies. The objectives of this research are to design and validate a multicriteria model to support decision making for ...
Barrera, Felipe, Maroto, Concepción, Segura Maroto, Marina   +2 more
core   +1 more source

U.S. Consumers Sometimes Prefer Seemingly Redundant Labels

Agribusiness, EarlyView.
ABSTRACT More food products are carrying seemingly redundant labels, which are marketing claims or certifications that reiterate product attributes already conveyed. In this paper, we aim to answer two questions on redundant labels. First, do consumers view redundant labels as deceptive or informative? Second, how do redundant labels affect product and
Jackson Lusk, Brenna Ellison, Trey Malone   +2 more
wiley   +1 more source

Deep learning-driven customer segmentation model for online retail industry based on extended RFM model

Discover Computing
In recent years, customer segmentation has become a crucial tool in the retail industry. Customer groups are segmented based on traits to create customized marketing campaigns. Customer segmentation approaches overlook complex hidden patterns in consumer
R. Somasundara Manikandan, Santhosh Kumar Sundar, J. Jegathesh Amalraj, Prabu Selvam, Muhammad Faheem   +4 more
doaj   +1 more source