Results 71 to 80 of about 11,067 (306)
, 2009 This thesis was submitted for the degree of Doctor of Philosophy and awarded by Brunel University.The aim of this thesis is to propose a model that explains the relationship between customer satisfaction, retention and loyalty based on service quality ...
Pezeshki, Vahid
core
Building Airline Passenger Loyalty Through an Understanding of Customer Value: A Relationship Segmentation of Airline Passengers [PDF]
, 2007 This thesis explores means of restoring profitability to the airline industry by cultivating intrinsically motivated brand loyalty between passengers and airlines in today’s fragile environment.
Leick, Ryan
core
Assessing the Impact of Promotions on Consumer Purchasing Behavior During Crises
Agribusiness, EarlyView.ABSTRACT Understanding how households modify their food expenditure decisions during times of crisis is essential because consumer purchasing behavior frequently changes during these times. This study looks at these behavioral shifts during the COVID‐19 pandemic, concentrating on how price sensitivity and response to sales promotions changed over the ...
Wafa Mehaba, José María Gil
wiley +1 more source
Angewandte Chemie, EarlyView.In this review, we discuss how biomolecular condensates can inhibit amyloid aggregation in their interior, while still facilitating fibril formation at the interface between the dense and dilute phases, where molecular and mesoscale properties are likely optimal to promote protein aggregation.
Marcell Papp +3 more
wiley +2 more sources
Segmentation Analysis of Students in X Course with RFM Model and Clustering
Jurnal Sosial Humaniora, 2020 In the business world, the competition to maintain and obtain more customers has become tougher. The presence of new players entering the market is driven by the developments of internet and advertisement. The X guitar course is an institution engaged in
Yanuar Rafi Rahadian, Bambang Syairudin
doaj +1 more source
U.S. Consumers Sometimes Prefer Seemingly Redundant Labels
Agribusiness, EarlyView.ABSTRACT More food products are carrying seemingly redundant labels, which are marketing claims or certifications that reiterate product attributes already conveyed. In this paper, we aim to answer two questions on redundant labels. First, do consumers view redundant labels as deceptive or informative? Second, how do redundant labels affect product and
Jackson Lusk +2 more
wiley +1 more source
Analyzing Product Efficiency – A Customer-Oriented Approach [PDF]
The purpose of this study is to provide a broader, economic perspective on customer value management. By developing an efficiency-based concept of customer value we aim at contributing to the presently underrepresented research field of marketing ...
Hans H. Bauer +2 more
core +2 more sources
COMMERCIAL CUSTOMER SEGMENTATION OPPORTUNITIES
, 2022 Segmentacija kupaca je proces podjele kupaca na segmente s istim ili sličnim karakteristikama, koji se mogu podijeliti na demografske, geografske, psihološke i bihevioralne.
Mamić, Matija
core
Agribusiness, EarlyView.ABSTRACT Innovation is essential for competitiveness in agribusiness facing dynamic environments. This study examines how market orientation, marketing, relational, and social capabilities influence innovation performance. Using data from 751 Spanish firms and a multi‐method approach that integrates Structural Equation Modeling (PLS‐SEM), Necessary ...
Beatriz Corchuelo Martínez‐Azúa +1 more
wiley +1 more source
Segmentasi Pelanggan Penjualan Online Menggunakan Metode K-means Clustering
JISKA (Jurnal Informatika Sunan Kalijaga)Customer segmentation is an essential strategy in the online selling industry to understand customer preferences and behavior. This article proposes applying the K-means clustering method in online sales customer segmentation.
Candra Hafidz Ardana +2 more
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