Results 81 to 90 of about 1,006,545 (279)
A Hybrid Method for Customer Segmentation in Saudi Arabia Restaurants Using Clustering, Neural Networks and Optimization Learning Techniques. [PDF]
Arab J Sci Eng, 2023 Alghamdi A, Alghamdi A.
europepmc +1 more source
Agribusiness, EarlyView.ABSTRACT Innovation is essential for competitiveness in agribusiness facing dynamic environments. This study examines how market orientation, marketing, relational, and social capabilities influence innovation performance. Using data from 751 Spanish firms and a multi‐method approach that integrates Structural Equation Modeling (PLS‐SEM), Necessary ...
Beatriz Corchuelo Martínez‐Azúa +1 more
wiley +1 more source
Customer segments based on customer account profitability [PDF]
Journal of Targeting, Measurement and Analysis for Marketing, 2006 Market segmentation is traditionally based on non-economic customer characteristics. Financial approaches can, however, offer additional insight. Based on customer profitability analyses, this paper offers some financial-based approaches, classified as one-dimensional and two-dimensional or matrix-approaches.
openaire +1 more source
Agribusiness, EarlyView.ABSTRACT Strategic positioning becomes increasingly important as markets mature, particularly in consumer‐facing industries that offer similar products, experiential cues, and values‐based messages. This study offers a conceptual model to examine the strategic positioning factors that motivate consumers to visit one local business over another before ...
Aaron J. Staples +2 more
wiley +1 more source
Customer Segmentation Based on Self-Organizing Maps: A Case Study on Airline Passengers
Havacılık ve Uzay Teknolojileri Dergisi, 2020 Customer segmentation is acustomer grouping modelbased on common featuresand it directly relates with customer satisfaction of the companies.It provides access to the right customer with the right methods by knowing the customer better.
İlkay Yelmen +2 more
doaj
Economic Impact of Sustainability in Wine Sector: A Systematic Literature Review
Agribusiness, EarlyView.ABSTRACT Sustainability has become a key issue in the wine sector, raising questions about its compatibility with firms' economic performance. Despite growing attention to environmental and social practices, evidence on their economic implications remains fragmented.
Valentina Di Chiara +2 more
wiley +1 more source
Advanced Intelligent Discovery, EarlyView.This article implements a unified human digital twin framework that integrates cutting edge actuation, sensing, simulation, and bidirectional feedback capability. The approach includes integrating multimodal sensing, AI, and biomechanical simulation into one compact system.
Tajbeed Ahmed Chowdhury +4 more
wiley +1 more source
Using Customer Relationship Trajectories to Segment Customers and Predict Profitability [PDF]
A central premise of relationship marketing theory is that economic benefits flow fromretaining customers. However, the early research focus on the duration of the relationship may obscure other important aspects of the interactions with the customer ...
Mark, Tanya, Dawar, Niraj, Niraj, Rakesh
core
Clustering Methods Application for Customer Segmentation to Manage Advertisement Campaign
Contemporary Economics, 2010 Clustering methods are recently so advanced elaborated algorithms for large collection data analysis that they have been already included today to data mining methods.
Maciej Kutera, Mirosława Lasek
doaj
Monitoring of Customer Segment Dynamics Using Clustering and Event-Based Alerts
ComputersContinuous customer activity generated by modern digital platforms drives the evolution of behavioral segments over time. Traditional customer segmentation methods typically rely on periodic batch analysis of historical data, producing static snapshots ...
Stavroula Chatzinikolaou +4 more
doaj +1 more source