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JURNAL APLIKASI MANAJEMEN, 2021 The purpose of this study was to analyze the effect of Customer Relationship Management (CRM) on customer retention mediated by customer satisfaction and customer loyalty on Priority BTN in Malang City. The population of this study is Priority BTN customers in Malang City, and the number of samples obtained is in accordance with the research criteria ...
Siti Zainut Tifliyah +2 more
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Customer-to-Customer Interactions in Service
, 2022 Peer ...
Heinonen, Kristina, Nicholls, Richard
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Moving from Customer Lifetime Value to Customer Equity [PDF]
Quantitative Marketing and Economics, 2009 We study the consequence of moving from Customer Lifetime Value maximization to Customer Equity maximization. Customer equity has traditionally been seen as the discounted sum of the lifetime earnings from all current and future customers and thus it has been largely assumed that maximizing customer lifetime value would lead to maximum customer equity.
Drèze, Xavier, Bonfrer, André
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Bayesian Network Approach to Customer Requirements to Customized Product Model [PDF]
Discrete Dynamics in Nature and Society, 2019 Customizing products based on customer needs is an irreversible trend, and many companies strive to provide customized products to customers in less time. Customer requirements are a key factor in the company's ability to provide customized products. In order to better meet customer needs, solve the problem of incomplete and inaccurate expression, and ...
Qin Yang +5 more
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The influence of electronic customer to customer interaction on customer loyalty [PDF]
Proceedings of the 2015 3rd International Conference on Education, Management, Arts, Economics and Social Science, 2016 This research constructed a conceptual model in which electronic customer to customer interaction influences their loyally through customer perceived value and perceived risks. Moreover, the measurement scale of relevant variables was established.
Wei Xue, Jing Xue
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Assuring Customer Value, Customer Experience, and Trust to Improve Customer Loyalty
JURNAL DINAMIKA MANAJEMEN DAN BISNIS, 2023 Consumer loyalty may be influenced by consumer trust. Consumer experience and customer value are only two of the many elements that contribute to consumer trust. Through consumer trust, this study seeks to examine the impact of customer value and customer experience on customer loyalty.
Indah Febriyanti, Tuti, Meylani
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Catering to the customers [PDF]
Canadian Medical Association Journal, 2004 It is not surprising that 6 English-language journals published in North America and the United Kingdom would tend to include articles on topics of interest to English-speaking patients, physicians and researchers in those industrialized, relatively wealthy countries, as reported by Paula Rochon ...
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Customer-to-Customer Interactions: Broadening the Scope of Word of Mouth Research
Journal of Service Research, 2010 The increasing emphasis on understanding the antecedents and consequences of customer-to-customer (C2C) interactions is one of the essential developments of customer management in recent years. This interest is driven much by new online environments that enable customers to be connected in numerous new ways and also supply researchers’ access to rich ...
Libai, B. +6 more
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New directions for customer‐to‐customer interaction research
Journal of Services Marketing, 2010 PurposeThis paper aims to identify new directions for research into customer‐to‐customer interaction (CCI). It also aims to examine thematically the main achievements of two decades of CCI research.Design/methodology/approachConsultations both with CCI experts and with experts from a selection of management fields were undertaken.
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Conceptualising Customer‐to‐customer Value Co‐creation in Tourism [PDF]
International Journal of Tourism Research, 2014 AbstractThe notion that tourists actively co‐create value with organisations is increasingly acknowledged in tourism marketing. Yet, not much is known about the processes in play when customers co‐create value with each other. This conceptual paper offers a theoretical basis for the study of customer‐to‐customer co‐creation in tourism contexts, while ...
Rihova, Ivana +3 more
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