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From Customer Intimacy to Digital Customer Intimacy
Customer intimacy plays a crucial role in shaping customer relationships and guiding organizational strategies. As the digital business environment has grown, the concept of customer intimacy has evolved, leading to significant changes in its dimensions and implications.
Qianhua Liu +2 more
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Customer Perceived Value of Blind Box to Customer Satisfaction and Customer Loyalty [PDF]
A blind box economy has emerged in 2019, reflecting new consumption psy-chology among the young Z generation. Based on previous studies on Customer Perceived Value (CPV), customer satisfaction, and customer loyalty, this study analyzes 12 blind box ...
Zhang Zihan
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The role of customer personality in satisfaction, attitude-to-brand and loyalty in mobile services [PDF]
Purpose – The purpose of this study is two-fold. First is to explore the role of some customer personality traits in explaining customer satisfaction in mobile services.
Trevor Alexander Smith
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Customer Satisfaction in Business to Consumer (B2C) E-commerce: A Comparative Study of Turkey and Pakistan [PDF]
The World Wide Web and the medium of internet have invaded the world from all directions and it has transformed the business and economies into series of electronic financial transactions.
Sahal M. SHEIKH, Mehmet BASTI
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The study attempts to evaluate yacht charter service attributes considering the service quality, customer satisfaction, and loyalty three-leg framework. Besides visited destinations, the service concept is enlarged with social servicescape dimensions of ...
Neslihan Paker, Osman Gök
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The purpose of this study is to determine the impact of gastronomic festival attributes and customer engagement on customer delight as measured by the Customer Value Experience and social interaction.
Gitasiswhara Gitasiswhara +4 more
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Customer Relationship Management is a long-term business strategy to establish relationships with customers. Through the right customer relationship marketing, customer satisfaction and loyalty can be formed.
Yopyter Promanjoe
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Background and Purpose – In this study we investigate determinants of customers’ quality perceptions in service processes which involve customer participation and customer to customer interaction (CCI). Building on existing multidimensional approaches to
Amorim Marlene +2 more
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Pillars of customer retention: an empirical study on the influence of customer satisfaction, customer loyalty, customer profitability on customer retention [PDF]
The aim of this study is to explore relationships among five factors: customer relationship management, customer satisfaction, customer loyalty, customer profitability, and customer retention.
Bader Almohaimmeed
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Customer and organisational value added through customer experience differentiation
Previous research has shown that the customer experience is a strategic differentiator leading to a competitive advantage for organisations. The customer experience is the interaction between customer and the organisation and should lead to value add. It
Adri Drotskie
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