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How customer orientation leads to customer satisfaction
International Journal of Bank Marketing, 2019Purpose Financial service workers’ etiquette and creativity have been less mentioned in the research on bank marketing. The purpose of this paper is to examine the mediating effects of financial service workers’ etiquette and creativity on the relationship between customer orientation and customer satisfaction.
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Revenue Maximization in Customer-to-Customer Markets
2012Customer-to-customer (C2C) markets, such as eBay, provide a platform allowing customers to engage in business with each other. The success of a C2C market requires an appropriate pricing (i.e., transaction fee charged by the market owner) scheme that can maximize the market owner’s revenue while encouraging customers to participate in the market ...
Shaolei Ren, Mihaela van der Schaar
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Converting apprehensive customers to willing customers
2017This study focuses on knowing about the factors that can affect the trust levels of the consumers involved in online shopping. Trust has been identified as a prominent factor that ultimately leads to the transformation of the apprehensive customers into willing customers.
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Quality From Customer Needs to Customer Satisfaction
Technometrics, 2004(2004). Quality From Customer Needs to Customer Satisfaction. Technometrics: Vol. 46, No. 1, pp. 118-118.
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Headlight Beam Pattern Evaluation Customer to Engineer to Customer
SAE Technical Paper Series, 1994<div class="htmlview paragraph">A method for communication linking the vehicle user and the lighting engineer has been developed to improve the headlight beam pattern development process. A technique called the semantic differential has been used to quantify the user's perception on a large number of attributes of the beam pattern.
Daniel D. Jack +2 more
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Customer’s Higher Willingness to Pay in Accordance with Mass Customization
2016Competition among companies to attract and retain customers is increasing exponentially, thanks to the power of internet. This exacerbated competition has forced companies to find innovative ways to differentiate their marketing argumentation from those of competitors and put aside the classical tools.
Saeedeh Vessal +2 more
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Managing customer experience to foster customer loyalty
2019This chapter aims to provide a review of the main studies on customer experience and its role in developing customer loyalty. Customer experience is a multidimensional concept that has been studied for over 20 years by academics and practitioners. While customer experience measures are still under development, it is key to adopt customer experience ...
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