Results 301 to 310 of about 278,750 (316)

How does corporate social responsibility contribute to firm financial performance? The mediating role of competitive advantage, reputation, and customer satisfaction

Journal of Business Research, 2015
Saudah Sofian, Parvaneh Saeidi
exaly  

From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior

Journal of Marketing, 2016
Ram Bezawada, Rishika Rishika, Ramkumar Janakiraman   +2 more
exaly  

Chatbot e-service and customer satisfaction regarding luxury brands

Journal of Business Research, 2020
Eunju Ko, Sang Jin Kim
exaly  

Customer engagement: the construct, antecedents, and consequences

Journal of the Academy of Marketing Science, 2016
Anita Pansari, V Kumar
exaly  

Customer experience: fundamental premises and implications for research

Journal of the Academy of Marketing Science, 2020
Larissa Becker, Elina Jaakkola
exaly  

Blame the Bot: Anthropomorphism and Anger in Customer–Chatbot Interactions

Journal of Marketing, 2022
exaly  

Customer Experience Creation: Determinants, Dynamics and Management Strategies

Journal of Retailing, 2009
A Parasuraman, Anne Roggeveen, Michael Tsiros   +2 more
exaly  

Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand

Journal of Business Research, 2012
Angella J Kim, Eunju Ko
exaly  

The Impact of Corporate Social Responsibility on Firm Value: The Role of Customer Awareness

Management Science, 2013
Henri Servaes, Ane Tamayo
exaly  

Customer value co-creation behavior: Scale development and validation

Journal of Business Research, 2013
Youjae Yi, Taeshik Gong
exaly