Results 171 to 180 of about 551,822 (211)
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2014
This case study illustrates the effectiveness of pursuing a customer centric marketing approach in order to achieve long term strategic success and market leadership in the fashion industry. The case study provides the most significant elements of Zara’s history. Then it describes the competitive environment.
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This case study illustrates the effectiveness of pursuing a customer centric marketing approach in order to achieve long term strategic success and market leadership in the fashion industry. The case study provides the most significant elements of Zara’s history. Then it describes the competitive environment.
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Trust, commitment, and customer knowledge
Management Decision, 2019Purpose The purpose of this paper is to determine the influence of customer trust, religious commitment, customer’s knowledge on customer intimacy and its impact on relational commitment and repurchase intention, especially in Sharia banks in Indonesia.
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PERAN CUSTOMER TRUST DAN CUSTOMER SATISFACTION TERHADAP REPURCHASE INTENTION
Journal Economic Insights, 2023Tujuan penelitian sebagai berikut: menganalisis pengaruh Customer Trust dan Customer Satisfaction terhadap Repurchase Intention. Pengambilan sampel menggunakan teknik purposive sampling dengan jenis yang digunakan adalah judgment sampling yang memiliki bahasan sampel ini dipilih dengan menggunakan pertimbangan tertentu yang disesuaikan dengan ...
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Perceived Service Quality and Customer Trust
Journal of Service Research, 2008The authors show that investments in enhancing customers' service knowledge strengthen customer trust in an organization and thus can act as an important service differentiator. Customer education initiatives, however, also affect the impact of perceived service quality on customer trust.
Eisingerich, AB, Bell, SJ
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Ethics, Governance, Trust and Customer Relations [PDF]
The Geneva Papers on Risk and Insurance - Issues and Practice, 2004 I would first like to make some comments on corporate governance and then talk about ethics, trust and customer relations, among which for me the key topic is trust. Specially related to trust, transparency and customer relations there are a number of retail insurance issues that merit our attention and which I will address in the second part of my ...
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Customer trust in internet banking systems
Proceedings of the 4th Annual Conference of the ACM Special Interest Group on Computer-Human Interaction - CHINZ '03, 2003Internet banking is one of many specific Internet applications which has a lot of potential customers. However, at the moment, the lower number of Internet banking customers than was predicted may be the result of customers' lack of trust in Internet banking systems.
Pimmanee Rattanawicha +3 more
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Customer Trust in Online Commerce
2011While the number of Web users continues to grow very quickly worldwide, only a small percentage of them buy products or services online. The main reason for that is their lack of trust in the online companies and the Web in general as a safe place to make purchases.
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Sales Force Activities and Customer Trust
Journal of Marketing Management, 2002In the "relational era", sales force role and activities are rapidly changing. Literature on both relationship marketing and personal selling emphasizes the importance of customer trust, which largely depends on sales force behaviours. This paper reviews such literature, provides empirical evidence of the current state of sales force activities in a ...
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