Results 71 to 80 of about 1,489,843 (238)
Customised customer support using a soft computing approach [PDF]
This paper describes the research and development of a methodology to identify the type of information required by the service advisor (CSA) within customer contact centre (CCC) environment.
Majeed, Basim +7 more
core +1 more source
U.S. Consumers Sometimes Prefer Seemingly Redundant Labels
ABSTRACT More food products are carrying seemingly redundant labels, which are marketing claims or certifications that reiterate product attributes already conveyed. In this paper, we aim to answer two questions on redundant labels. First, do consumers view redundant labels as deceptive or informative? Second, how do redundant labels affect product and
Jackson Lusk +2 more
wiley +1 more source
Does adaptive selling improve or hurt customer trust in the salesperson?
This study investigates the effect of adaptive selling on customer trust in the salesperson. In contrast with previous work, the link between adaptive selling and customer trust is approached from the customer perspective. Both behavioral (i.e.
TROILO, GABRIELE +3 more
core
ABSTRACT Innovation is essential for competitiveness in agribusiness facing dynamic environments. This study examines how market orientation, marketing, relational, and social capabilities influence innovation performance. Using data from 751 Spanish firms and a multi‐method approach that integrates Structural Equation Modeling (PLS‐SEM), Necessary ...
Beatriz Corchuelo Martínez‐Azúa +1 more
wiley +1 more source
The effect of electronic customer relationship on customer satisfaction a study in web banking in Saudi Arabia [PDF]
E-CRM emerges from the Internet and web technology to facilitate the implementation of CRM; it focuses on Internet or web-based interaction between banks and their customers.
Abdulfattah, Fatthwia
core +3 more sources
ABSTRACT Strategic positioning becomes increasingly important as markets mature, particularly in consumer‐facing industries that offer similar products, experiential cues, and values‐based messages. This study offers a conceptual model to examine the strategic positioning factors that motivate consumers to visit one local business over another before ...
Aaron J. Staples +2 more
wiley +1 more source
The Net Promoter Score (NPS) is a widely used key performance indicator (KPI) for measuring customer loyalty and guiding customer-centric strategies. While customer trust has been identified as an important influencing factor for NPS, existing research ...
Vanessa Gabriela Yarza Navarro-Schär +3 more
doaj +1 more source
Effect of Employee-Customer Interaction Quality on Customers' Prohibitive Voice Behaviors: Mediating Roles of Customer Trust and Identification. [PDF]
Chen G, Li S.
europepmc +1 more source
Economic Impact of Sustainability in Wine Sector: A Systematic Literature Review
ABSTRACT Sustainability has become a key issue in the wine sector, raising questions about its compatibility with firms' economic performance. Despite growing attention to environmental and social practices, evidence on their economic implications remains fragmented.
Valentina Di Chiara +2 more
wiley +1 more source
This research aims to investigate the impact of online customer reviews on customer trust and impulse buying, by utilizing the Stimulus-Organism-Response (SOR) theoretical framework.
Gracela Marisa Sanapang +2 more
doaj +1 more source

