Results 91 to 100 of about 880,418 (366)
Engaging and retaining customers with AI and employee service
, 2020 Artificial intelligence (AI) permeates in service organisations as a tool to enhance operational efficiency and improve customer experience. Reports show that most consumers prefer human interactions with service employees.
Prentice, C +3 more
core +1 more source
Advancing the understanding of the pre-purchase stage of the customer journey for service brands
, 2022 Rachel Fuller +3 more
openalex +2 more sources
Agribusiness, EarlyView.ABSTRACT Farmers markets provide a direct‐to‐consumer marketing path for farmers and small businesses, facilitating customer discovery and product refinement. This paper explores farmers markets as a business incubator, with a focus on beginning vendors and resilience to a shock, namely, COVID‐19 market restrictions.
Mallory L. Rahe +2 more
wiley +1 more source
Factors that influence the decisions of customers to dine at selected restaurants in Bangkok, Thailand [PDF]
, 2003 Plan BAlthough the restaurant industry was one of the biggest businesses in Bangkok-Thailand, there was only a small number of research studies that had been conducted in order to determine customer wants and needs.
Threevitaya, Sarinee
core
Why do Malaysian customers patronise Islamic banks?
, 2007 Purpose – The purpose of this paper is to examine the main factors that motivate customers to deal with Islamic banks particularly in a dual banking environment, like in the case of Malaysia.
Abdullah, Nurdianawati Irwani +1 more
core +1 more source
Determining the indirect value of a customer [PDF]
, 2008 The issue of accountability in marketing has led to a substantial and growing body of work on how to value customer relationships. Net present value methods (customer lifetime value / customer equity) have emerged as generally preferred ways to assess
Ryals, Lynette
core +1 more source
The influence of online customer reviews on two-stage product strategy in a competitive market [PDF]
, 2023 Cui Zhao, Xiaoshuai Peng, Zhendong Li
openalex +1 more source
Who Are the Consumers of European Farmers' Markets? A Cross‐Country Analysis
Agribusiness, EarlyView.ABSTRACT With substantial growth in the number of farmers' markets (FMs) in developed countries, the number of consumers visiting FMs is also increasing. This study comparatively assesses the consumers of FMs in three European countries where FMs traditionally play a distinctive role in food supply chains.
Áron Török +6 more
wiley +1 more source
Testing the Marketing Performance of German Wheat Farmers
Agribusiness, EarlyView.ABSTRACT This paper analyses the marketing performance of wheat farmers in Germany. Wheat sales data from 465 individual farms over a 12‐year period are used to test against different market benchmarks. Market benchmarks are constructed by simulating passive trading agents using regional wheat prices.
Franziska Potts, Jens‐Peter Loy
wiley +1 more source
""Counting Your Customers" One by One: A Hierarchical Bayes Extension to the Pareto/NBD Model" [PDF]
This research extends a Pareto/NBD model of customer-base analysis using a hierarchical Bayesian (HB) framework to suit today's customized marketing. The proposed HB model presumes three tried and tested assumptions of Pareto/NBD models: (1) a Poisson ...
Makoto Abe
core