Results 121 to 130 of about 880,418 (366)
Assessing the Impact of Promotions on Consumer Purchasing Behavior During Crises
Agribusiness, EarlyView.ABSTRACT Understanding how households modify their food expenditure decisions during times of crisis is essential because consumer purchasing behavior frequently changes during these times. This study looks at these behavioral shifts during the COVID‐19 pandemic, concentrating on how price sensitivity and response to sales promotions changed over the ...
Wafa Mehaba, José María Gil
wiley +1 more source
Dynamic Effects of Loyalty Rewards for Contractual Customers (Working paper)
, 2016 What is the most effective means to deliver loyalty rewards to contractual customers? This study examines how three loyalty reward levers - value, timing, and targeting - affect customers’ contract expansion and retention in the telecommunications ...
Fang, Eric +3 more
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U.S. Consumers Sometimes Prefer Seemingly Redundant Labels
Agribusiness, EarlyView.ABSTRACT More food products are carrying seemingly redundant labels, which are marketing claims or certifications that reiterate product attributes already conveyed. In this paper, we aim to answer two questions on redundant labels. First, do consumers view redundant labels as deceptive or informative? Second, how do redundant labels affect product and
Jackson Lusk +2 more
wiley +1 more source
"Customer Lifetime Value and RFM Data: Accounting Your Customers: One by One" [PDF]
A customer behavior model that permits the estimation of customer lifetime value (CLV) from standard RFM data in "non-contractual" setting is developed by extending the hierarchical Bayes (HB) framework of the Pareto/NBD model (Abe 2008).
Makoto Abe
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Agribusiness, EarlyView.ABSTRACT Nutritional information is very important in the food choices of consumers. However, when they are too scientific or technical, they have the potential to confuse consumers, resulting in information asymmetry and dissuading them from making beneficial choices.
Edeoba W. Edobor +3 more
wiley +1 more source
Train tweets: Engaging and supporting customers through Twitter
, 2019 This paper provides an analysis on the use of Twitter by private train operating companies in the United Kingdom, examining how the social media platform acts as a means to earn the trust of their customers and build or enhance their reputation.
Howard, J.
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Review of: "Internet Banking Fulfilment and Customer Trust: a Study of Bauchi State Tertiary Institutions" [PDF]
, 2023 Shirshendu Ganguli
openalex +1 more source
Agribusiness, EarlyView.ABSTRACT Innovation is essential for competitiveness in agribusiness facing dynamic environments. This study examines how market orientation, marketing, relational, and social capabilities influence innovation performance. Using data from 751 Spanish firms and a multi‐method approach that integrates Structural Equation Modeling (PLS‐SEM), Necessary ...
Beatriz Corchuelo Martínez‐Azúa +1 more
wiley +1 more source
Using Customer Relationship Trajectories to Segment Customers and Predict Profitability
A central premise of relationship marketing theory is that economic benefits flow fromretaining customers. However, the early research focus on the duration of the relationship may obscure other important aspects of the interactions with the customer ...
Mark, Tanya, Dawar, Niraj, Niraj, Rakesh
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Should Regulators Make Electric Utilities Pay Customers for Poor Reliability?
, 2022 In September 2017, the Delhi Electricity Regulatory Commission (DERC) required that the city’s regulated electricity distribution utilities pay compensation to customers experiencing power outages of three hours or longer.
Khanna, Shefali, Rowe, Kevin
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