Results 1 to 10 of about 57,073 (268)
Social Science Computer ReviewThis paper investigates how the acceptance of data-driven political campaigning depends on four different message characteristics. A vignette study was conducted in 25 countries with a total of 14,390 respondents who all evaluated multiple descriptions of political advertisements.
Rens Vliegenthart +12 more
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Nordicom ReviewThis article offers a longitudinal perspective on communications during election campaigns from a political-party perspective, where strategic considerations about digital media are compared across time.
Bolin Niklas, Grusell Marie, Nord Lars
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Who is leading the campaign charts? Comparing individual popularity on old and new media [PDF]
, 2015 Traditionally, election campaigns are covered in the mass media with a strong focus on a limited number of top candidates. The question of this paper is whether this knowledge still holds today, when social media outlets are ...
D'heer, Evelien +3 more
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Scaling-laws of human broadcast communication enable distinction between human, corporate and robot Twitter users. [PDF]
, 2013 Human behaviour is highly individual by nature, yet statistical structures are emerging which seem to govern the actions of human beings collectively. Here we search for universal statistical laws dictating the timing of human actions in communication ...
Faisal, A, Tavares, G
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Big Data-Driven Marketing CommunicationPlatform for Targeted Campaigns
International Journal of Innovative Research in Science, Engineering and Technology, 2015 In the current competitive landscape, the paradigm of marketing communication is shifting from broad,mass-media campaigns to highly personalized, data-driven customer engagement. While the concept of IntegratedMarketing Communications (IMC) has long emphasized the need for a consistent brand message, the technologicalmeans to execute this vision at the
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Democracy and digital disintegration: Platforms, actors, citizens
Nordicom ReviewThe digital transformations of contemporary media systems have had severe consequences for democracy and public debates. This introductory article addresses key challenges of what we refer to as varieties of “digital disintegration” within democratic ...
Widholm Andreas, Ekman Mattias
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Data Profiling and Elections: Has Data-Driven Political Campaign Gone Too Far?
Udayana Journal of Law and Culture, 2019 In the age of digitalization, data-driven political campaign has rapidly shifted into sophisticated data profiling and big data analysis. In Indonesia, the privacy implications of data profiling for political purposes have not been thoroughly studied, much less regulated.
Ann-Marie Söderholm +2 more
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Not big brand names but corner shops: marketing politics to a disengaged electorate [PDF]
, 2003 Does New Labour’s model of a centrally orchestrated and national-centric political communication strategy effectively engage the electorate? Drawing on interviews with those active in politics “on the ground,” this paper argues that the centralised ...
Lilleker, Darren, Negrine, R.
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Smoking and psychological health in relation to country of origin [PDF]
, 2009 In English-speaking, Western-Anglo countries, where smoking has become stigmatized in recent decades as a result of widespread anti-smoking campaigns, smokers commonly report poorer psychological health on average than nonsmokers do.
Jaffe J. H. +5 more
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Political brand identity: an examination of the complexities of Conservative brand and internal market engagement during the 2010 UK General Election campaign [PDF]
, 2014 This paper seeks to build an understanding of the importance of internal communications when building a strong political brand. Using Kapferer’s brand prism as a conceptual framework, the paper explores UK Conservative Party members’ attitudes towards ...
Adams S. +15 more
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