Results 231 to 240 of about 56,882 (256)

Data-Driven Campaigning and Political Parties

2023
Abstract What is data-driven campaigning? According to prevailing accounts, this idea describes the rise of increasingly sophisticated, highly targeted, and often invasive uses of data. Deployed to suppress votes, manipulate voter preferences, or boost a candidates’ popularity, the power of data is seen to be transforming campaign ...
Katharine Dommett   +2 more
openaire   +1 more source

Explaining Variation in Data-Driven Campaigning

2023
Abstract Having introduced and discussed each of the four elements of the data-driven campaign, in this chapter the authors explain the variation shown in the previous chapters. Drawing on the theoretical framework presented in Chapter 2, they reflect on how systemic, regulatory, and party-level factors can exert an influence on parties’
Katharine Dommett   +2 more
openaire   +1 more source

Voter Attitudes to Data-Driven Campaigning

2021
The focus of the chapters preceding this one has been on describing and analysing the campaign practices of Australian parties. This includes how these practices affect party organisation. This chapter analyses what voters think of data-driven campaign practices.
openaire   +1 more source

Data-Driven Precision and Selectiveness in Political Campaign Fundraising

Journal of Political Marketing, 2018
The sophistication of political campaigns has dramatically increased over recent election cycles through the embracing of big data analytics.
Doug Walker, Edward L. Nowlin
openaire   +1 more source

The Myths of Data-Driven Campaigning

Political Communication, 2017
Campaigns’ ability to use data and analytics to make informed decisions about the strategies and tactics they deploy is unparalleled, and also understudied. While much has been written about the possibilities of data driven campaigning, the on-the-ground realities are often much less precise and much less novel than journalistic coverage implies.
openaire   +1 more source

Data-Driven Campaigning: A Case Study from the Ground

2021
In this chapter, I use a case study of how the Labor Party attempted to target voters who were viewed as ‘persuadable’ and who were perceived to be intending to vote for Australia’s populist radical right party, Pauline Hanson’s One Nation. I demonstrate that while the strategy was underpinned by a sophisticated data and analytics operation, the ...
openaire   +1 more source

11 / Local Data-Driven Campaigning

2022
Kaija Belfry Munroe, H. D. Munroe
openaire   +1 more source

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