Big Data-Driven Marketing CommunicationPlatform for Targeted Campaigns
In the current competitive landscape, the paradigm of marketing communication is shifting from broad,mass-media campaigns to highly personalized, data-driven customer engagement. While the concept of IntegratedMarketing Communications (IMC) has long emphasized the need for a consistent brand message, the technologicalmeans to execute this vision at the
openaire +1 more source
Who is leading the campaign charts? Comparing individual popularity on old and new media [PDF]
Traditionally, election campaigns are covered in the mass media with a strong focus on a limited number of top candidates. The question of this paper is whether this knowledge still holds today, when social media outlets are ...
D'heer, Evelien +3 more
core
Scaling-laws of human broadcast communication enable distinction between human, corporate and robot Twitter users. [PDF]
Human behaviour is highly individual by nature, yet statistical structures are emerging which seem to govern the actions of human beings collectively. Here we search for universal statistical laws dictating the timing of human actions in communication ...
Faisal, A, Tavares, G
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Targeting DNA‐LNPs to Endothelial Cells Improves Expression Magnitude, Duration, and Specificity
Attaching antibodies against endothelial cell surface proteins redirects the delivery and expression of DNA‐lipid nanoparticles to organs of interest. Our targeted nanoparticles enable organ‐selective DNA expression in the endothelium of the lungs, brain, or spleen, providing a therapeutic platform for dozens of endothelial‐centric diseases.
Nicolas Marzolini +24 more
wiley +1 more source
Broadcasting to the masses or building communities: Polish political parties online communication during the 2011 election [PDF]
The professionalisation of political communication is an evolutionary process (Lilleker & Negrine, 2002), a process that adapts to trends in communication in order to better engage and persuade the public.
Koc-Michalska, K. +2 more
core
First Amendment (Un)Exceptionalism: A Comparative Taxonomy of Campaign Finance Reform Proposals in the United States and United Kingdom [PDF]
There is an urgent conversation happening among the world’s democracies about how to respond to the combined threat of online electioneering and foreign interference in domestic elections.
Ringhand, Lori A.
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A miniaturized deaminase SsdAtox was scanned with AlphaFold to identify DNA binding pocket hot spots. Site‐saturation mutagenesis at gatekeeper residue K31 yielded ten‐fold activity enhancement. Trinity Screen, an E. coli‐based three‐in‐one platform selecting for high activity and reduced double‐strand breaks, enabled combinatorial evolution at DNA ...
Ryeo Gang Son +2 more
wiley +1 more source
Sabotage in Contests: A Survey [PDF]
A contest is a situation in which individuals expend irretrievable resources to win valuable prize(s). ‘Sabotage’ is a deliberate and costly act of damaging a rival’s' likelihood of winning the contest.
A Bose +68 more
core +1 more source
Multi‐View Biomedical Foundation Models for Molecule‐Target and Property Prediction
Molecular foundation models can provide accurate predictions for a large set of downstream tasks. We develop MMELON, an approach that integrates pre‐trained graph, image, and text foundation models and validate our multi‐view model on over 120 tasks, including GPCR binding.
Parthasarathy Suryanarayanan +17 more
wiley +1 more source
Democracy and digital disintegration: Platforms, actors, citizens
The digital transformations of contemporary media systems have had severe consequences for democracy and public debates. This introductory article addresses key challenges of what we refer to as varieties of “digital disintegration” within democratic ...
Widholm Andreas, Ekman Mattias
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