Results 41 to 50 of about 5,748,089 (123)
Conversational Implicature in the Food Product Advertisement: There is Taste, There is Price
Asa Jurnal Penelitian Pendidikan dan PembelajaranThis study explores the use of conversational implicature in the "Sasa Tepung Bumbu Premium Collection" advertisement, with a specific focus on the slogan "Ada Rasa Ada Harga" (There is Taste, There is Price).
Putri Ardina Setia Sari +2 more
doaj +1 more source
Translation validity in metaphor theories CMT, DMT and the Motivation & Sedimentation Model
, 2022 Evaluating competing metaphor theories against each other implies the need for theory-independent criteria of comparison. We propose translation validity, the closeness in which theoretical constructs and operationalizations match one another, to be such
Moskaluk, Kalina, +2 more
core +2 more sources
Conceptual metaphor types in oncology
Ibérica, 2017 In this paper, an analysis of conceptual metaphor types and their relation with cognitive and communicative functions is carried out on a sample of oncology research papers.
Ignasi Navarro Ferrando
doaj
Eye movements reveal readers’ sensitivity to deliberate metaphors during narrative reading [PDF]
, 2018 Metaphors occur frequently in literary texts. Deliberate Metaphor Theory (DMT; e.g., Steen, 2017) proposes that metaphors that serve a communicative function as metaphor are radically different from metaphors that do not have this function.
Reijnierse, W. +8 more
core +1 more source
A metaphorical characterization of D.J. Opperman's Komas uit 'n bamboesstok in terms of relevance theory and the contemporary theory of metaphor [PDF]
, 2009 Includes abstract.Includes bibliographical references (leaves 188-198).Similar to previous academic papers on the topic of relevance, this dissertation too responds to specific claims proposed by relevance theory.
Van Rooyen, Ian William
core +1 more source
Metaphor as categorisation: a connectionist implementation [PDF]
, 2001 A key issue for models of metaphor comprehension is to explain how in some metaphorical comparison , only some features of B are transferred to A. The features of B that are transferred to A depend both on A and on B.
Thomas, Michael S.C., Mareschal, Denis
core +3 more sources
Polilog: Studia NeofilologiczneThis article investigates constructive ambiguity as a functional linguistic resource in diplomatic discourse, focusing on how semantic, pragmatic, and stylistic mechanisms enable political actors to reach agreement despite unresolved tensions. The study
Marine Mkrtchyan, Marta Gierczyńska
doaj +1 more source
Digital HealthObjective Online social support provides a way to positively influence depression sufferers. In the present study, we aim to analyze how social support in Chinese online depression communities is communicated through the lens of deliberate metaphor ...
Youping Jing, Guiying Jiang
doaj +1 more source
Strategic Use of Metaphor in Nigerian Newspaper Reports: A Critical Perspective
Critical Approaches to Discourse Analysis across Disciplines, 2012 Metaphor, a pervasive cognitive phenomenon for encoding social meanings and cultural presuppositions has been implicated as a strategic linguistic tool for the media in swaying public perceptions and assuming consensus for the argument they want to ...
Chinwe Roseann Ezeifeka
doaj
The Ambiguity of Metaphor:How Polysemy Affords Multivalent Metaphor Use and Explains the Paradox of Metaphor [PDF]
This paper explores the suggestion (Steen, 2023a, 2023b) that most metaphor may be structurally ambiguous between deliberate and non-deliberate meanings, which in turn affords multivalent metaphor use.
Steen, Gerard
core +1 more source