Results 21 to 30 of about 5,748,089 (123)
As there is lack of a research synthesis on metaphor in tourism discourse up to date, the paper offers a novel contribution by summarising empirical literature on metaphor use in print and digital tourism promotional materials and identifying the ...
Nazi Iritspukhova
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The Migration as an Invasion and the Common European House metaphors in media discourse
The article discusses figurative use of expressions from the domains of INVASION and HOUSE in media discourse on the European migrant crisis. The conceptual metaphors MIGRATION AS AN INVASION and the COMMON EUROPEAN HOUSE, which are inextricably related ...
Mujagić Mersina
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Taking back control: The role of image schemas in the Brexit discourse
Can image schemas sustain the discourse on Brexit while building up emotional and evaluative dimensions in the process? This paper analyzes the embodied meaning used in the Brexit discourse as seen through the lens of the pro-leave newspaper (The ...
Victoria Martín de la Rosa
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The Death Taboo: Euphemism and Metaphor in Epitaphs from the English Cemetery of Malaga, Spain
In spite of the fact that taboos change over time, death is still a delicate and sensitive subject in today’s Western societies. Our unwillingness to talk openly about death and dying makes people resort to euphemism as a safe way to talk about human ...
Eliecer Crespo-Fernández
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Insurgency, kidnap for ransom, banditry, herdsmen-farmers clash, and gruesome killing of individuals have become quotidian security realities in contemporary Nigeria.
Oyewumi Olatoye Agunbiade
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This study aimed to explore how metaphors were used to interpret the pandemic and to address its challenges in primary and secondary schools in Reggio Emilia, Italy.
Alice Giuliani
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Stroje, texty, sítě a jiné obrazy: metaforický rozměr sociologie
Main objective of the article is to explore the sociological implications of the conceptual metaphor theory, which is based on the idea that metaphors are not only discursive ornaments, but rather the basic principle of human thought as such. The article
Jakub Mlynář
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No Warfare: Let us render unto metaphor’s paradox we live by
This essay discusses metaphor as a cognitive paradox. It is divided into two parts. The first part outlines a schema explaining the paradox that the authors call ‘prodigal-within-prodigy’ in terms of how metaphor conception creates a contextual ...
Muhammad Tanweer, Khadija Nowaira Abdullah
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METAPHORS IN COMMUNICATION – DELIBERATE METAPHOR THEORY AND MODIFIED EXPLICATURE ANALYSIS
This paper aims to examine two approaches to metaphor treatment that deem the communicative aspect as relevant. One approach emerged within the cognitive linguistics, as a response to Theory of Conceptual Metaphor − Deliberate Metaphor Theory.
Manojlović, Nina
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Metaphoric construction of corruption in Nigerian media discourse
Conceptual metaphor theory (CMT) and cultural linguistics (CL), which form the chief theoretical anchor for this study, express the role of language, culture and cognition in the construal and expression of human experiences.
Kamalu Ikenna +2 more
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