Results 11 to 20 of about 51,346 (197)

“That’s the Metaphor You’re Going for?” Deliberate Metaphor and Humor [PDF]

open access: yes, 2020
This paper aims at discussing the function of deliberate metaphors in humorous narratives due to the similarities in mechanisms underlying both elements of language.
Justyna Wawrzyniuk
semanticscholar   +2 more sources

Conceptual metaphor types in oncology: Cognitive and communicative functions [PDF]

open access: yesIbérica, 2017
In this paper, an analysis of conceptual metaphor types and their relation with cognitive and communicative functions is carried out on a sample of oncology research papers.
Ignasi Navarro i Ferrando
doaj   +4 more sources

The Ambiguity of Metaphor: How Polysemy Affords Multivalent Metaphor Use and Explains the Paradox of Metaphor [PDF]

open access: yesMetaphor and Symbol
This paper explores the suggestion (Steen, 2023a, 2023b) that most metaphor may be structurally ambiguous between deliberate and non-deliberate meanings, which in turn affords multivalent metaphor use.
Gerard J. Steen
semanticscholar   +3 more sources

From Happy Wedding to Divorce; Marriage Terms Metaphor in Indonesian Political Coalition [PDF]

open access: yesELS Journal on Interdisciplinary Studies in Humanities, 2022
: Indonesian political multi-parties system requires political parties to build a solid coalition in anticipating any election event, at all levels; national, regional, and local.
Muhammad Adam, S. Hafsah
semanticscholar   +3 more sources

Eye movements reveal readers’ sensitivity to deliberate metaphors during narrative reading [PDF]

open access: yesEmpirical Studies of Literariness, 2018
Metaphors occur frequently in literary texts. Deliberate Metaphor Theory (DMT; e.g., Steen, 2017) proposes that metaphors that serve a communicative function as metaphor are radically different from metaphors that do not have this function.
C. D. Vries   +2 more
semanticscholar   +3 more sources

The IMMIGRANTS ARE ANIMALS metaphor as a deliberate metaphor in British and Bosnian-Herzegovinian media [PDF]

open access: yesExELL (Explorations in English Language and Linguistics)
Applying MIPVU (Steen et al., 2010) to the corpus of media articles about the European migrant crisis in the period from August 2015 until March 2016 in English and Bosnian/Cro-atian/Serbian, this paper analyzes the IMMIGRANTS ARE ANIMALS metaphor ...
Mersina Mujagić, Sanja Berberović
doaj   +2 more sources

Extending the theory of metaphor in marketing: The case of the art gallery [PDF]

open access: yes, 2012
This study analyses the metaphor of spirituality in the non-profit art gallery, a metaphor overlooked in previous marketing research. Using content analysis and interviews in a single depth case study, this article illustrates how spirituality has been a
R. Rentschler   +3 more
semanticscholar   +2 more sources

Developing productive metaphoric competence through a frame-inspired task-based teaching model

open access: yesCrossroads, 2023
The paper reports preliminary findings from applying a frame-inspired task-based approach to metaphor teaching in an EFL classroom. The teaching model used combines Frame Semantics, a cognitive linguistic theory that takes a usage-based view of meaning,
Thomai Dalpanagioti
doaj   +1 more source

METAPHORS IN COMMUNICATION – DELIBERATE METAPHOR THEORY AND MODIFIED EXPLICATURE ANALYSIS [PDF]

open access: yes, 2022
This paper aims to examine two approaches to metaphor treatment that deem the communicative aspect as relevant. One approach emerged within the cognitive linguistics, as a response to Theory of Conceptual Metaphor − Deliberate Metaphor Theory.
Manojlović, Nina
core   +1 more source

Metaphor and English Promotional Tourism Discourse: Systematic-narrative Hybrid Literature Review and Future Research Areas

open access: yesAnglica. An International Journal of English Studies, 2023
As there is lack of a research synthesis on metaphor in tourism discourse up to date, the paper offers a novel contribution by summarising empirical literature on metaphor use in print and digital tourism promotional materials and identifying the ...
Nazi Iritspukhova
doaj   +1 more source

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