“That’s the Metaphor You’re Going for?” Deliberate Metaphor and Humor [PDF]
This paper aims at discussing the function of deliberate metaphors in humorous narratives due to the similarities in mechanisms underlying both elements of language.
Justyna Wawrzyniuk
semanticscholar +2 more sources
Conceptual metaphor types in oncology: Cognitive and communicative functions [PDF]
In this paper, an analysis of conceptual metaphor types and their relation with cognitive and communicative functions is carried out on a sample of oncology research papers.
Ignasi Navarro i Ferrando
doaj +4 more sources
The Ambiguity of Metaphor: How Polysemy Affords Multivalent Metaphor Use and Explains the Paradox of Metaphor [PDF]
This paper explores the suggestion (Steen, 2023a, 2023b) that most metaphor may be structurally ambiguous between deliberate and non-deliberate meanings, which in turn affords multivalent metaphor use.
Gerard J. Steen
semanticscholar +3 more sources
From Happy Wedding to Divorce; Marriage Terms Metaphor in Indonesian Political Coalition [PDF]
: Indonesian political multi-parties system requires political parties to build a solid coalition in anticipating any election event, at all levels; national, regional, and local.
Muhammad Adam, S. Hafsah
semanticscholar +3 more sources
Eye movements reveal readers’ sensitivity to deliberate metaphors during narrative reading [PDF]
Metaphors occur frequently in literary texts. Deliberate Metaphor Theory (DMT; e.g., Steen, 2017) proposes that metaphors that serve a communicative function as metaphor are radically different from metaphors that do not have this function.
C. D. Vries +2 more
semanticscholar +3 more sources
The IMMIGRANTS ARE ANIMALS metaphor as a deliberate metaphor in British and Bosnian-Herzegovinian media [PDF]
Applying MIPVU (Steen et al., 2010) to the corpus of media articles about the European migrant crisis in the period from August 2015 until March 2016 in English and Bosnian/Cro-atian/Serbian, this paper analyzes the IMMIGRANTS ARE ANIMALS metaphor ...
Mersina Mujagić, Sanja Berberović
doaj +2 more sources
Extending the theory of metaphor in marketing: The case of the art gallery [PDF]
This study analyses the metaphor of spirituality in the non-profit art gallery, a metaphor overlooked in previous marketing research. Using content analysis and interviews in a single depth case study, this article illustrates how spirituality has been a
R. Rentschler +3 more
semanticscholar +2 more sources
Developing productive metaphoric competence through a frame-inspired task-based teaching model
The paper reports preliminary findings from applying a frame-inspired task-based approach to metaphor teaching in an EFL classroom. The teaching model used combines Frame Semantics, a cognitive linguistic theory that takes a usage-based view of meaning,
Thomai Dalpanagioti
doaj +1 more source
METAPHORS IN COMMUNICATION – DELIBERATE METAPHOR THEORY AND MODIFIED EXPLICATURE ANALYSIS [PDF]
This paper aims to examine two approaches to metaphor treatment that deem the communicative aspect as relevant. One approach emerged within the cognitive linguistics, as a response to Theory of Conceptual Metaphor − Deliberate Metaphor Theory.
Manojlović, Nina
core +1 more source
As there is lack of a research synthesis on metaphor in tourism discourse up to date, the paper offers a novel contribution by summarising empirical literature on metaphor use in print and digital tourism promotional materials and identifying the ...
Nazi Iritspukhova
doaj +1 more source

