Repositioning the Swellendam Municipal Area as a Tourist Destination: Trends, Destination Marketing and Place Branding [PDF]
African Journal of Hospitality, Tourism and Leisure, 2021 In 2017 the Swellendam Tourism Bureau’s board adopted a new marketing brand for the municipality under the banner Cape Trade Route. The brand was introduced without using any market intelligence to inform it.
Ronnie Donaldson +2 more
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SCENARIOS OF THE AREA DEVELOPMENT AS A TOOL FOR TOURISM DESIGN: AN APPROACH TO DEVELOPMENT [PDF]
Geo Journal of Tourism and Geosites, 2023 The development of tourist areas occurs under changing conditions; design solutions can quickly become outdated. The purpose of the study is to develop a method of adaptive scenario planning applicable for the design of tourist areas.
Evgeniya M. TABAKAEVA +2 more
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Marketing everything and theming sameness: Urban destination marketing in contemporary Europe [PDF]
Turističko Poslovanje, 2014 This paper reviews the academic and practitioner literature on urban destination marketing, suggesting that it contains within it a dominant paradigm which the author characterises as 'the theory of marketing competitive advantage'.
Heeley John
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Journal of Rawalpindi Medical College, 2023 Background: Root canal treatment is an endodontic procedure that encompasses cleaning & shaping i.e. preparation of root canals followed by obturation of the prepared canals.
Umair ul Haq +5 more
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Residents’ Perceptions of Tourism Impacts and Support for Tourism Development
Tourism and Hospitality Management, 2021 Purpose – The impact of tourism is an ongoing research interest among scholars as it is directly related to the tourism development process. Residents’ perceptions of tourism impacts can indicate development guidelines if planners pay attention to them.
Ksenija Vodeb +2 more
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The post COVID-19 tourism dilemma for geoparks in Indonesia
International Journal of Geoheritage and Parks, 2021 This paper provides a brief account and rapid assessment, utilising qualitative data, of the impact of COVID-19 on domestic and international tourism activity in geoparks in Indonesia.
Hery Sigit Cahyadi, David Newsome
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The Importance of Sport Event on Hotel Performance for Restarting Tourism After COVID-19
Societies, 2020 The aim of this study was to illustrate the importance of major sports events, such as marathons, and their economic impact on hotel performance during these unpredictable times for the events and tourism industry.
Dusan Borovcanin +3 more
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Cities in the experience economy: the rise and the future of urban leisure formats [PDF]
Journal of Tourism Futures, 2019 Purpose - The purpose of this paper is to discuss the rise and the future of urban leisure format (ULF), i.e. local seasonal short-lived and repeatable small-scale place-time-based staging urban leisure experiences which become the focus of recreation ...
Piotr Zmyslony, Karolina Anna Wędrowicz
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The Formation of Destination Loyalty by Destination Experience, Destination Image and Destination Satisfaction [PDF]
Journal of Business Administration Researches, 2017 The aim of the present study is to form destination loyalty by destination experience, destination image and destination satisfaction. In order to collect the data, a questionnaire was used, and the collected data on the investigated sample (local and foreign tourists in A-class five-star hotels of Shiraz) were analyzed using the descriptive SPSS ...
Abbas Abbasi +2 more
openaire +2 more sources
VARIATION OF DESTINATION IMAGE AND ITS INFLUENTIAL FACTORS: A CONCEPTUAL ANALYSIS [PDF]
Geo Journal of Tourism and GeositesDestination image is a fundamental concept in destination marketing that has attracted many research endeavors. Despite the plethora of studies on destination image, destination image as a concept is yet to be affirmed whether it is static or dynamic ...
Berislav ANDRLIĆ +2 more
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