Repositioning the Swellendam Municipal Area as a Tourist Destination: Trends, Destination Marketing and Place Branding [PDF]
African Journal of Hospitality, Tourism and Leisure, 2021 In 2017 the Swellendam Tourism Bureau’s board adopted a new marketing brand for the municipality under the banner Cape Trade Route. The brand was introduced without using any market intelligence to inform it.
Ronnie Donaldson +2 more
doaj +1 more source
Promotional impact of image formation of an aboriginal tourist destination. [PDF]
The purpose of this research is to present a thorough analysis of image formation among first-time visitors to an Aboriginal (Mi’kmaw) cultural site. The thesis is an initial attempt to examine theories in consumer behaviour and reformulate a model in ...
Pyke, Joanne Lynn
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Marketing of a destination: Jordan as a case study [PDF]
, 2007 This study investigates the internal and external environmental factors that affect destination marketing in Jordan and the use of the destination marketing concept by tourism companies in Jordan.
Alhroot, Abdel-Hafiz Hussein Jaddou
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Marketing everything and theming sameness: Urban destination marketing in contemporary Europe [PDF]
Turističko Poslovanje, 2014 This paper reviews the academic and practitioner literature on urban destination marketing, suggesting that it contains within it a dominant paradigm which the author characterises as 'the theory of marketing competitive advantage'.
Heeley John
doaj +1 more source
SCENARIOS OF THE AREA DEVELOPMENT AS A TOOL FOR TOURISM DESIGN: AN APPROACH TO DEVELOPMENT [PDF]
Geo Journal of Tourism and Geosites, 2023 The development of tourist areas occurs under changing conditions; design solutions can quickly become outdated. The purpose of the study is to develop a method of adaptive scenario planning applicable for the design of tourist areas.
Evgeniya M. TABAKAEVA +2 more
doaj +1 more source
Residents’ Perceptions of Tourism Impacts and Support for Tourism Development
Tourism and Hospitality Management, 2021 Purpose – The impact of tourism is an ongoing research interest among scholars as it is directly related to the tourism development process. Residents’ perceptions of tourism impacts can indicate development guidelines if planners pay attention to them.
Ksenija Vodeb +2 more
doaj +1 more source
Performance evaluation framework for destination management organisations: managers' perspectives. [PDF]
, 2014 This study aims to develop a performance evaluation framework for Destination Management Organisations (DMOs). Although tourism researchers (Ritchie and Crouch 2005; Pike 2005; Bornhorst et al.
Spyriadis, Thanasis
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Journal of Rawalpindi Medical College, 2023 Background: Root canal treatment is an endodontic procedure that encompasses cleaning & shaping i.e. preparation of root canals followed by obturation of the prepared canals.
Umair ul Haq +5 more
doaj +1 more source
The post COVID-19 tourism dilemma for geoparks in Indonesia
International Journal of Geoheritage and Parks, 2021 This paper provides a brief account and rapid assessment, utilising qualitative data, of the impact of COVID-19 on domestic and international tourism activity in geoparks in Indonesia.
Hery Sigit Cahyadi, David Newsome
doaj +1 more source
Cities in the experience economy: the rise and the future of urban leisure formats [PDF]
Journal of Tourism Futures, 2019 Purpose - The purpose of this paper is to discuss the rise and the future of urban leisure format (ULF), i.e. local seasonal short-lived and repeatable small-scale place-time-based staging urban leisure experiences which become the focus of recreation ...
Piotr Zmyslony, Karolina Anna Wędrowicz
doaj +1 more source