Web 2.0 and destination marketing: current trends and future directions [PDF]
, 2020 Over the last decade, destination marketers and Destination Marketing Organizations (DMOs) have increasingly invested in Web 2.0 technologies as a cost-effective means of promoting destinations online, in the face of drastic marketing budgets cuts ...
Mariani, Marcello
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Destination-Language Proficiency in Cross-National Perspective: A Study of Immigrant Groups in Nine Western Countries [PDF]
, 2005 Immigrants’ destination-language proficiency has been typically studied from a microperspective in a single country. In this article, the authors examine the role of macrofactors in a cross-national perspective. They argue that three groups of macrolevel
Kalmijn, Mathijs, Tubergen, Frank van
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Assessing Destination Competitiveness: An Application to the Hot Springs Tourism Sector [PDF]
, 2006 This paper proposes a model to identify the factors determining the competitiveness of the hot springs tourism sector, with particular application to Taiwan.
King, Brian, Lee, Cheng-Fei
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The North Cyprus Conference Sector: Establishing a Competitive Advantage [PDF]
, 2010 North Cyprus had recently positioned itself as a conference destination. Given external and internal factors such as political isolation and the over dependency on casino tourism, policymakers have recognised the importance of the conference sector in ...
Oral, J., Whitfield, J.E.
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Tourism Destination Branding Complexity [PDF]
, 2005 Prior to completing a tourism marketing PhD the author spent almost two decades working in the tourism industry, mostly in destination marketing organisations (DMOs).
Pike, Steven
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Destination image and destination personality
International Journal of Culture, Tourism and Hospitality Research, 2007 PurposeTo examine the contentious relationship between brand image and brand personality in the context of tourism destinations.Design/methodology/approachThe paper reviews the literature on brand (destination) image, brand (destination) personality and identifies examples of definitional inconsistencies and instances where the terms brand image and ...
Hosany, S, Ekinci, Y, Uysal, M
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Social Inclusion and European Rural Development Policy: The Case of Non-Agricultural Tourism Activities in Rural Bihor County [PDF]
Analele Universităţii din Oradea. Relaţii Internaţionale şi Studii EuropeneRural areas in Romania face structural vulnerabilities stemming from geographical isolation and limited economic activity, factors that restrict access to sustainable employment opportunities.
Claudiu Gabriel BONACIU, Mircea BRIE
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From algorithms to authenticity: Unpacking AI-riven emotional experiences in ethnic gastronomic tourism [PDF]
E3S Web of ConferencesThis study investigates how artificial intelligence (AI) and information quality influence personalisation and emotional experiences in ethnic gastronomic tourism. Using structural equation modelling (SEM) on data from 378 tourists, the research examines
Suryana Marceilla +5 more
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International Journal of Forestry Research, 2020 The study was carried out at Entoto Mountain and its surrounding area, about 10 km north of the center of Addis Ababa. The purpose of this study was to assess the floristic composition and regeneration status of woody species and recommend further ...
Ergua Atinafe +4 more
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Application of the destination multiculturality in tourism promotion on the example of Vojvodina [PDF]
Trendovi u Poslovanju, 2021 It is a well-known fact that the culture of a region is one of the basic resources which acts as an attractive factor in tourism. In some destinations many different ethnic communities live together which creates a specific culture of a region in the ...
Ćuruvija Ivana +2 more
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