Maketingu Janaru, 2018 Research on destination brand has been performed in the tourism marketing field since the mid-1990s. Studies of the brand perspective on destination started from changes in the tourism environment, such as expansion of tourism opportunities, increasing ...
Sangjeon Lee
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BRAND EQUITY OF LAHORE FORT AS A TOURISM DESTINATION BRAND [PDF]
RAE: Revista de Administração de Empresas, 2015 Studies that measure the brand equity of destination brands by using the Customer-Based Brand Equity (CBBE) model in a developing country context are scarce.
Muhammad Kashif +2 more
doaj +6 more sources
Destination brand equity research from 2001 to 2012 [PDF]
Tourism Analysis, 2015 The present study delves into a review of the destination brand equity literature published since 2001, aiming to offer tourism researchers a reference guide to the general context, corresponding methods,and focus of previous works.
Giannopoulos, Antonios A. +2 more
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Assessing destination brand equity: An integrated approach [PDF]
Journal of Destination Marketing & Management, 2014 Commonly, when referring to destination brand equity, four dimensions are taken into consideration: awareness, image, quality and loyalty. Building on product and corporate brand equity and the definition of destination branding, the present paper ...
Kehagias, John, Kladou, Stella
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Exploring Lenggong Valley World Heritage Site’s Brand Equity Dimensions [PDF]
SHS Web of Conferences, 2014 This study explores the brand equity dimensions of a world heritage destination brand, namely the Lenggong Valley World Heritage Site. The study adopted a survey-based brand equity metrics from a previous study that features 27 brand equity dimensions ...
Noor Shuhaida Md +1 more
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An empirical survey on perceived value from tourism destination based on brand equity model: A case study of Qeshm Island [PDF]
Management Science Letters, 2012 Tourism destination brand equity is defined as all assets (or debts) of brands provided with name and symbol of tourism destination to make changes in value services of experiences. In many cases, brand equity is more than physical assets.
Vahid Qaemi
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Extension and validation of a novel destination brand equity model. [PDF]
Journal of Travel Research, 2022 This study develops and tests a novel destination brand equity model and compares its validity with Aaker’s (1991) brand equity model, which is popular in tourism. The data were collected in Indonesia (n = 250) and the United Kingdom (n = 246).
Japutra, Arnold +3 more
core +4 more sources
Destination Brand Awareness, Association, and Image in Building Agrotourism Destination Brand Equity [PDF]
Jurnal Ecoment GlobalObjective: Destination brand equity is a collection of assets and liabilities of a brand that add or subtract value from a product or service to a company or its customers.
Anak Agung Sagung Devi Suamba Pradnyandari +2 more
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THE BRAND EQUITY OF TOURISTIC DESTINATIONS - THE MEANING OF THE VALUE [PDF]
Annals of the University of Oradea: Economic Science, 2011 In today's global economy, each place competes with other places for economic benefits. Destination has become a product that has to be promoted and sold in the most advantageous terms.
Silaghi Simona +2 more
doaj +2 more sources
IMPACT OF DESTINATION SOCIAL RESPONSIBILITY ON DESTINATION BRAND EQUITY AND REVISIT INTENTION AT DESTINATIONS IN THE SOUTHEAST REGION, VIETNAM [PDF]
Geo Journal of Tourism and Geosites, 2023 This study aims to examine the impact of destination social responsibility on destination brand equity and revisit intention at destinations in the Southeast region, Vietnam.
Pham Ngoc Kim KHANH, Nguyen Thanh LONG
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