Results 91 to 100 of about 53,258 (256)

Generative Artificial Intelligence Shaping the Future of Agri‐Food Innovation

AgriFood: Journal of Agricultural Products for Food, EarlyView.
Emerging use cases of generative artificial intelligence in agri‐food innovation. ABSTRACT The recent surge in generative artificial intelligence (AI), typified by models such as GPT, diffusion models, and large vision‐language architectures, has begun to influence the agri‐food sector.
Jun‐Li Xu, Dimitrios Argyropoulos, Tamíris da Costa   +2 more
wiley   +1 more source

Building positive Zimbabwean tourism festival, event and destination brand image and equity: a systematic literature review

Cogent Social Sciences
This article aims to explore the concept of tourism festival and event destination branding and relate it to practices in Zimbabwean festivals and tourism events.
Farai Chigora, Joram Ndlovu, Brighton Nyagadza   +2 more
doaj   +1 more source

Disentangling the relationships between denomination of origin regulatory councils activities and Spanish wineries' export performance

Agribusiness, EarlyView.
Abstract World markets for quality differentiated agri‐food products are highly competitive, presenting significant challenges for firms aiming to compete effectively. Government agencies and business organizations often implement various export promotion policies to address these challenges.
Nicolás Depetris‐Chauvin, Marta Fernández‐Olmos   +1 more
wiley   +1 more source

Customer-based Brand Equity for a Tourism Destination (CBBETD): the Specific Case of Bandung City, Indonesia

Organizations and Markets in Emerging Economies, 2019
This study examines in detail the use of customer-based brand equity for a tourism destination (CBBETD) as a strategic tool for use with a specific city (Bandung City, Indonesia in this instance).
Hartanto Yuwo, John B. Ford, Mustika Sufiati Purwanegara   +2 more
doaj   +1 more source

The Effect of Message Consistency and Destination-Positioning Brand Strategy Type on Consumer-Based Destination Brand Equity

Journal of Travel Research, 2019
Today, communication is a key factor of destination competitiveness. The aim of the present study is to examine the effect of message consistency between different online communication tools on the formation of consumer-based destination brand equity (CBDBE), within two distinct brand positioning strategies (single-destination brand vs.
J. A. Castañeda-García, D. M. Frías-Jamilena, S. Del Barrio-García, M. A. Rodríguez-Molina   +3 more
openaire   +2 more sources

Farmers' Financial Literacy—Scale Development and Linkages to Accounting Practices and Financial Outcomes

Agribusiness, EarlyView.
ABSTRACT This study investigates the financial literacy (FL) of Swedish farmers, its linkages to farmer characteristics, management accounting practices and farm outcomes by surveying Swedish Farm Accountancy Data Network farmers. Using item response theory, we expand the existing FL measurement specifically to the farming context, assess measurement ...
Uliana Gottlieb, Helena Hansson
wiley   +1 more source

Place branding and the Liverpool ’08 brand campaign in 'City of Liverpool' [PDF]

, 2010
Place branding brings together a range of existing specialisms, in particular those of brand management and development policy, to create a new discipline with equal emphasis on visionary strategy and hands-on implementation.1 Furthermore, Place branding
Maheshwari, V
core  

The evolvement of brand identity of Langkawi Island, Malaysia [PDF]

, 2015
The purpose of this paper is to investigate the brand identity development efforts of Langkawi Island as one of the most prominent and well-guarded tourism destinations in Malaysia. It will be viewed from the historical perspectives for the last 35 years
Ismail, Hairul Nizam, Mohd. Yusof, Mohd. Fadil   +1 more
core   +1 more source

Staging an Experience of Cultural Heritage Preservation: Consumers' Willingness to Pay for Heirloom Rice in the Philippines

Agribusiness, EarlyView.
ABSTRACT The Cordillera Administrative Region in the Philippines is home to terraced rice embedded in centuries of cultural heritage. However, weak market incentives threaten sustained production, jeopardizing indigenous communities' cultural heritage and the in situ biodiversity of rice genetic resources.
Kofi Britwum, Matty Demont
wiley   +1 more source

Developing a sustainable nation brand: a study of Sri Lanka [PDF]

, 2013
This study examines the degree to which the Earth Lung Project, a carbon mitigation initiative in Sri Lanka has developed a coherent nation brand. Findings indicate that a shared sense of national identity amongst all stakeholder groups is critical in ...
Welton, R
core