Results 111 to 120 of about 53,258 (256)
The influence of social value and selfcongruity on interpersonal connections in virtual social networks by Gen-Y tourists [PDF]
, 2019 This research focuses on the relationship of self-congruity and perceived social value with the interpersonal connections established by Generation Y tourists in virtual social networks.
Luna Cortes, Gonzalo +2 more
core +2 more sources
Customer-Based Brand Equity for Tourist Destinations: A Comparison of Equities of Puerto Rico and the US Virgin Islands [PDF]
Journal of Spatial and Organizational Dynamics, 2020 Historically, the Caribbean tourism destinations have competed based on their largely undifferentiated marketing mix. More recent evidence from the Caribbean tourism promotional practice, however, indicates the realization in the practitioner community ...
Marta Almeyda, Babu George
doaj
Total Neoadjuvant Therapy for Rectal Cancer: Why Japan Says “Not Yet”
Annals of Gastroenterological Surgery, EarlyView.ABSTRACT Total neoadjuvant therapy (TNT) has rapidly gained global acceptance as a standard treatment for locally advanced rectal cancer (LARC). Supported by multiple phase III trials, TNT improves pathological complete response (pCR) rates, enhances systemic control, and expands opportunities for non‐operative management (NOM).
Kay Uehara +4 more
wiley +1 more source
Navigating digital horizons: A systematic review of social media’s role in destination branding
Journal of Enterprise and DevelopmentPurpose — This study aims to acquire a comprehensive understanding of how social media platforms contribute to the process of destination branding by identifying major themes in the literature pertaining to social media's role in destination branding ...
Deske Wenske Mandagi +2 more
doaj +1 more source
From fantasy to reality: identifying the destination brand constructs that influence the brand performance in Zimbabwe. [PDF]
African Journal of Hospitality, Tourism and Leisure, 2018 The study was conducted with an aim to establish the main sources of identity for Zimbabwe tourism destination brand. Two perspectives were used for the analysis looking at real attributes of tourism and perceptions as the likely sources for improved ...
Dr Farai Chigora, Dr Joram Ndlovu
doaj
Post-place branding as nomadic experiencing [PDF]
, 2018 This paper introduces post-place branding in the context of the post-representationalist turn in marketing research by drawing on Deleuze and Guattari’s (A thousand plateaus: capitalism and schizophrenia, University of
Rossolatos, George
core +1 more source
Structural problems without structural solutions? Youth leaders' perceptions of their community
American Journal of Community Psychology, EarlyView.Abstract As young people explore and reflect on the conditions of their neighborhoods and communities, they can forge a critical consciousness—merging their perspectives and analysis to direct both individual and collective actions. Photovoice is a methodological tool that allows participants to document their perspectives and analysis and discuss with
Linnea L. Hjelm +4 more
wiley +1 more source
American Journal of Community Psychology, EarlyView.Abstract This paper describes a 3‐year community–partnered research initiative focused on advancing early reading, racial equity, and relationships—collectively known as the 3Rs Initiative. The project brought together researchers and community members committed to ensuring that all adults in the county embody a shared “3Rs mindset” to better support ...
Shannon B. Wanless +3 more
wiley +1 more source
The Role of Advertising and Word of Mouth in Promoting Destination Brand Equity of Isfahan [PDF]
Muṭāli̒āt-i Mudīriyyat-i Gardishgarī, 2014 The word-of-mouth (WOM) and non-conversational advertising are two well-established methods to attract tourists to destinations. Since the tourism product is mostly untestable before it is used, the role of advertisement is fortified.
Zohre Dehdashti +2 more
doaj
Journal of Hospitality & Tourism Research, 2009 Place branding has become a major focus of operations for destination marketing organizations (DMOs) striving for differentiation in cluttered markets. The topic of destination branding has only received attention in the tourism literature since the late 1990s, and there has been relatively little research reported in relation to analyzing destination
openaire +2 more sources