Results 11 to 20 of about 53,258 (256)
Impact of Social Media Marketing on Consumer-Based Brand Equity for Tourism Destination: Evidence from Isfahan, Iran [PDF]
International Journal of Digital Content Management, 2021 Background: Destination branding and social media strategy may be a major and strong marketing and promotional tool for destination marketers. Today tourism has been greatly affected by social media platforms. Besides being a major source of information,
Niloufar Hadianfar
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Influencing Role of Cultural Diversity on Destination Brand Equity, Mombasa County, Kenya [PDF]
African Journal of Hospitality, Tourism and Leisure, 2022 Product diversity and the producer are inseparable and crucial in choosing cultural products within a region. The study sought to understand cultural diversity in influencing destination brand equity in Mombasa County. Cross sectional mixed-method design
Lawrence Mukoyani Mafuta +2 more
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The quality of gastronomic manifestations in strengthening tourist destination brand equity: A case study of Vojvodina [PDF]
Ekonomija: teorija i praksa, 2023 The paper examines the influence of the quality of gastronomic manifestations on tourist destination brand equity. The research was conducted on the example of the tourist destination of Vojvodina.
Čavić Slobodan +2 more
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Destination Brand Equity for Australia [PDF]
Journal of Hospitality & Tourism Research, 2013 The study of destination brand performance measurement has only emerged in earnest as a field in the tourism literature since 2007. The concept of consumer-based brand equity (CBBE) is gaining favor from services marketing researchers as an alternative to the traditional “net-present-value of future earnings”’ method of measuring brand equity.
Pike, Steven, Bianchi, Constanza
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Place branding in tourism: a review of theoretical approaches and management practices [PDF]
Tourism & Management Studies, 2017 This paper draws from the generic literature on branding to develop the idea of tourist based destination branding. Tourist based brand equity is proposed as an alternative to the more traditional destination resource centered idea of brand equity. In
Marta Almeyda-Ibáñez, Babu P. George
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Tourism and Hospitality Management, 2023 Purpose – There is a lack of research on the causal relationship between a tourism destination’s new brand equity and travel intention. This study aims to identify and explore the model of tourism destination new brand equity, validate and evaluate the
Trong Tien Bao Bui
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FACTORS INFLUENCING DESTINATION BRAND EQUITY OF CILETUH-PELABUHANRATU UNESCO GLOBAL GEOPARK (CPUGGP) [PDF]
Russian Journal of Agricultural and Socio-Economic Sciences, 2023 The tourism industry is a key driver in the socio-economic growth of countries and regions in Indonesia. Indonesia has great potential; this is realized from the choice of six tourism areas that have received UNESCO Global Geopark (UGG) certification ...
Larasati K., Fahmi I., Hapsari D.R.
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Brand Equity of a Tourist Destination [PDF]
Sustainability, 2018 In the current climate of severe competition among tourist destinations, the importance of brand equity in tourism marketing is increasing. This study looks at the impact of branding in relation to the largest group of inbound overseas tourists to South Korea, the Chinese.
Kim, Hwa-Kyung, Lee, Timothy J
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Can customer based brand equity help destinations to stay in race? An empirical study of Kashmir valley [PDF]
Tourism and Hospitality Management, 2017 Purpose – Current study focus on measuring the customer based brand equity of a tourist destination (CBBETD) named Kashmir valley (India). Design – A structured questionnaire was prepared, using Man (2010) consisting of 21 items.
Anish Yousaf, Insha Amin
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Tourism and Hospitality Management, 2017 Purpose – Different scales available for measuring the brand-equity of destinations are found to be much tourist centric and did not present a holistic view regarding building sustainable customer based brand-equity for destinations. Current study aim at
Anish Yousaf , Insha Amin, Anil Gupta
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