Results 211 to 220 of about 53,258 (256)
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Tourist destination brand equity and internal stakeholders
Journal of Vacation Marketing, 2012Successful destination branding strategies require the commitment and mobilization of internal stakeholders in order to reinforce the communication of the brand message to the tourist market. To this purpose, the literature suggests that adopting an inclusive and participative approach to the branding process can increase and maintain the stakeholders’
ANTONIOLI, MAGDA +2 more
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Re-conceptualizing customer-based destination brand equity
Journal of Destination Marketing & Management, 2019Abstract This study aims to develop a more comprehensive customer-based destination brand equity model, compared to those examined in previous studies. In line with the research purpose, the data obtained from 478 domestic and foreign tourists visiting Alanya in Turkey were used.
Bekir Bora Dedeoğlu +3 more
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Elements of destination brand equity and destination familiarity regarding travel intention
Journal of Retailing and Consumer Services, 2020Abstract In a highly competitive market, marketing staff are always looking for solutions to strengthen what can be called their destination values (unique place, services, and human resources, etc.). They do this by concentrating on vital factors which can enhance their brand equity. Nevertheless, there is a shortage of studies about how destination
Hsin-Kuang Chi +2 more
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Journal of Promotion Management, 2021
The tourists' decision to visit the desired destination stems from an image created in their minds because of the marketing strategies of their destination.
Tafazal Kumail +4 more
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The tourists' decision to visit the desired destination stems from an image created in their minds because of the marketing strategies of their destination.
Tafazal Kumail +4 more
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Interpersonal influence and destination brand equity perceptions
International Journal of Culture, Tourism and Hospitality Research, 2011Purpose – This study seeks to examine the effect of two types of social influence, normative and informational, on travelers' perceptions of a destination's brand equity.Design/methodology/approach – A brand equity measurement model, previously developed for a tangible product brand, is applied and validated in the context of a destination brand.
Evangelista, Felicitas U. (R7647) +1 more
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Customer-based brand equity for a destination
Annals of Tourism Research, 2007Abstract The paper introduces the concept of customer-based brand equity and applies it to a destination. The theoretically proposed and empirically verified model complements previous research findings on a destination’s evaluation from the tourist’s perspective.
Maja Konecnik, William C. Gartner
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An interregional extension of destination brand equity
Journal of Vacation Marketing, 2016Since the 1990s, the Asia-Pacific region’s world market share of international travelers has increased, as America’s and Europe’s shares have fallen. China (People’s Republic of China) has become the world’s biggest tourism source market with an overseas spend of US$292 billion in 2015, fueling opportunities for the region and beyond.
Kim, SS, Schuckert, M, Im, HH, Elliot, S
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Brand equity in a tourism destination
Place Branding and Public Diplomacy, 2014Brand equity is a well-known concept within the marketing sciences. It refers to a product’s value from the return generated from a firm’s marketing strategy. The concept is not easy to apply to a destination as the destination ‘firm’ is a mix of various stakeholders including residents who offer their space to tourists without remuneration.
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Tourism Economics, 2010
There has been growing interest among researchers in the concept of the customer-based brand equity (CBBE) model that is widely applied in marketing research. Viewing a tourist destination as a brand, the CBBE model has been applied recently to tourism studies and incorporates the notions of perceptual brand equity and behavioural brand equity from ...
Ching-Fu Chen, Odonchimeg Myagmarsuren
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There has been growing interest among researchers in the concept of the customer-based brand equity (CBBE) model that is widely applied in marketing research. Viewing a tourist destination as a brand, the CBBE model has been applied recently to tourism studies and incorporates the notions of perceptual brand equity and behavioural brand equity from ...
Ching-Fu Chen, Odonchimeg Myagmarsuren
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A measure of medical tourism destination brand equity
International Journal of Pharmaceutical and Healthcare Marketing, 2016Purpose Given the increasing dominance of medical tourism on the service economy of some of the developing nations, as a pioneering attempt, this study aims to develop a consumer-based brand equity (CBBE) measurement scale for the medical tourist destinations (city/hospital).
Gopal Das, Srabanti Mukherjee
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