Results 221 to 230 of about 53,258 (256)

The role of destination brand experience, emotions and brand credibility in influencing destination brand equity

Journal of Hospitality and Tourism Insights
Purpose This study aims to investigate the impact of destination brand experience on destination brand equity through the role of emotions and brand credibility. Design/methodology/approach The author adapted a quantitative study with 460 tourists ...
Lin Shizhen, Kashif Hussain, Neethiahnanthan Ari Ragavan, Qasim Ali Nisar   +3 more
openaire   +1 more source

Brand Equity on Surf Destinations: Alaçatı Sample

2019
The purpose of this study is to develop a model related to dimensions of surf destination and determine the opinions of sport tourists toward surf destinations. In this research, Alacati surfing center was selected, as a surf destination, because Alacati is the most famous surf destination of Turkey and different international and national competitions
Yavuz Yıldız, Kadir Yıldız
openaire   +2 more sources

Creating Brand Experience Based on Brand Equity in Tourism Destinations

2022
The purpose of introducing the attractions of destinations, making them known to tourists, determining the brand elements specific to the holiday region, and creating associations in the consumer over time is to attract a certain number of visitors to the holiday destination every year. The aim of local governments in tourism destinations, associations
openaire   +1 more source

Shopping destination brand equity and service quality

Tourism Review
Purpose Mianzi can powerfully influence tourists’ behavior. Compared with product brands, destination brands are more multidimensional, consisting of intangible and tangible elements. Therefore, this paper aims to explore the relationships among the Chinese culture-related variable mianzi, destination product quality, destination service quality ...
Xing’an Xu, Fangting Chen, Dogan Gursoy   +2 more
openaire   +1 more source

Destination Brand Promise: The Core of Customer-Based Brand Equity Modeling

Tourism Analysis, 2018
The present study contributes to the discussion on transferring the concept of customer-based brand equity (CBBE) to a tourism destination context. The core component of the proposed CBBE model for tourism destinations (CBDBE) considers customers' evaluation of the destination promise in terms of the transformation of destination resources into value ...
Tatiana Chekalina, Matthias Fuchs, Maria Lexhagen   +2 more
openaire   +1 more source

Country-of-Destination Effects on Global Brand Equity

2014
To our knowledge, there is no extant research on the impact of country-of-destination on global brand equity. Our paper shows how the county-of-destination can have a direct effect on each element of brand equity and how managers can leverage presence in certain foreign markets to enhance their global position.
J. Tomas Gomez-Arias, Kara Boatman
openaire   +1 more source

Customer-based Destination Brand Equity Model

2022
Tatiana Chekalina, Matthias Fuchs, Maria Lexhagen   +2 more
openaire   +1 more source

Personal Cultural Orientation, Destination Brand Equity and Revisit Intention: Implications for Destination Branding in Latin America

2016
Destination branding has become an increasingly important area of focus for academics and business communities. Destination brand equity is a strategic asset that can be the basis of competitive advantage and long-term profitability. Assessing the equity of destination brands provides destination marketers with information about the specific ...
Adolfo Rudy Cardona, Qin Sun, Fuan Li, Darin White   +3 more
openaire   +1 more source

Destination Brand Equity

2022
openaire   +1 more source

Destination Brand Equity of Cultural Destination: The Case of Hue City, Vietnam

Proceedings of the International Conference on Economics and Social Sciences
Along with the development of tourism, the competition between tourist destinations is growing. Therefore, destinations must compete fiercely in many forms to survive and develop. Fierce competition among tourist destinations requires them to create competitive advantages over others.
Khanh Hung DOAN, Dao Phu Loc TRAN, Maruf Mohammad Sirajum MONIR   +2 more
openaire   +1 more source