Results 21 to 30 of about 53,258 (256)
Tourism destination brand dimensions: an exploratory approach [PDF]
Tourism & Management Studies, 2017 Recently, researchers have suggested using destination branding as a powerful marketing tool. Despite its apparent value, there appears to be little applied research on this subject that goes beyond the conventional destination brand image, especially
José Manuel Cristóvão Veríssimo +3 more
doaj +1 more source
Location-based Services as Marketing Promotional Tools to Provide Value-added in E-tourism [PDF]
International Journal of Digital Content Management, 2021 Purpose: E-tourism is the most cost-effective way to communicate with the target market and to publish information. It is also an easy way for customers to buy travel products. Recent advances in mobile communication technologies are leading the way for
Sara Mohammadi +2 more
doaj +1 more source
Social media communication and destination brand equity
Journal of Hospitality and Tourism Technology, 2022 Purpose This paper aims to further the knowledge of what effect destination and tourist social media communications have on destination brand equity. Design/methodology/approach The authors performed a quantitative study with 433 international tourists and social media users using an online survey and structural equation modeling.
Stojanovic, Igor +2 more
openaire +2 more sources
Country brand equity model: Sustainability perspective [PDF]
Marketing (Beograd. 1991), 2016 This paper proposes a model of country brand equity that incorporates the issue of sustainability in determining destination brand equity. In particular, the model includes elements of sustainability as its core dimensions and promotes the concept of the
Teodorović Milivoj, Popesku Jovan
doaj +1 more source
Foods, 2023 Food is an indispensable part of destination tourism resources and attractions, playing a vital role in the marketing and promotion of the destination. Food can also be viewed as an important brand that the destination can develop.
Fei Jiang +3 more
doaj +1 more source
Comprehensive Correlation Analysis of Customer-Centric Brand Equity of Sareyn Tourist Destination [PDF]
Muṭāli̒āt-i Mudīriyyat-i Gardishgarī, 2018 In a highly competitive tourism market, marketers aim to increase their brand equity by focusing on key factors as the brand equity dimensions. The degree of correlation between these dimensions makes the evaluation of tourists from one dimension also ...
Ghasem Zarei +2 more
doaj +1 more source
Customer-Based Brand Equity for a Tourism Destination: The Case of Croatia
Economies, 2021 Tourism has been negatively impacted by the global COVID-19 pandemic, making it even more important for tourist destinations to focus on their brand equity from the perspective of their customers—visitors. The aim of this paper is therefore to verify and
Lenka Cervova, Jitka Vavrova
doaj +1 more source
Explaining the Interaction of Tourism brand equity and Urban Landscape from the Perspective of Foreign Tourists (case study: Isfahan Metropolis) [PDF]
Muṭāli̒āt-i Mudīriyyat-i Gardishgarī, 2021 Introduction In the face of the increasing competitiveness of the tourism industry, destination tourism brand emerges as an important asset determining tourism destination identity.
fariba vahidzadegan, Ali Zangiabadi
doaj +1 more source
Tourism Destination Branding Complexity [PDF]
, 2005 Prior to completing a tourism marketing PhD the author spent almost two decades working in the tourism industry, mostly in destination marketing organisations (DMOs).
Pike, Steven
core +2 more sources
Influence of sustainability practices and green image on the re-visit intention of small and medium-size towns [PDF]
, 2020 This study set a model to predict the e ect of corporate social responsibility and green image on visit intention in small and medium-size towns (SMST).
Mercadé Melé, Pere +2 more
core +3 more sources