Results 31 to 40 of about 53,258 (256)
Effects of the intensity of use of social media on brand equity: An empirical study in a tourist destination [PDF]
European Journal of Management and Business Economics, 2018 Purpose - The purpose of this paper is to provide a comprehensive research of the effects of the intensity of use of social media on destination brand equity.
Igor Stojanovic +2 more
doaj +1 more source
European Research on Management and Business Economics, 2021 This study examines how the degree of fit between the brand extension and the parent brand, in the case of heritage sites, affects the extension's brand equity-formation, considering the mediating role of brand attitude and brand credibility and the ...
M. Belén Prados-Peña +1 more
doaj +1 more source
Consumer-Based Brand Equity for Destinations [PDF]
Journal of Travel & Tourism Marketing, 2007 Destination marketing organizations (DMO) worldwide are increasingly focusing attention on place branding. However, there has been relatively little research on the topic reported in the academic literature. In particular there is a paucity of research regarding performance measures for destination brand campaigns.
openaire +2 more sources
Destination brand brilliance as a differential advantage for a tourist destination
Tourism, 2023 The purpose of this article is to investigate the formation of tourist-based destination brand brilliance as a differential advantage for a destination according to Alderson’s differential theory.
Mojgan Barkhordari +2 more
doaj +1 more source
Visitor Characteristics and Destination Brand Equity: The Case of Teba Majalangu Agrotourism [PDF]
BIO Web of ConferencesTourist perceptions of Destination Brand Equity play a significant role in both the characteristics and segmentation of tourist destinations, as well as in increasing tourist loyalty and revenue generated from these destinations. This study was conducted
Sukendar Ni Made Classia +5 more
doaj +1 more source
owards Establishing Zimbabwe Tourism Destination Brand Equity Variables through Sustainable Community Involvement [PDF]
African Journal of Hospitality, Tourism and Leisure, 2020 The study investigated the contribution of local communities to Zimbabwe tourism destination brand equity through sustainable tourism practices, with a view of developing a model.
Farai Chigora +3 more
doaj +1 more source
Jurnal Ilmiah Ekonomi Islam, 2022 The purpose of this study was to examine and analyze the effect of halal brand awareness, halal brand value, halal brand image, perceived quality of halal brand on destination brand equity. The location of this research was carried out in halal tourist destinations in the city of Jakarta.
Yohanes Baptista Hoere, Yolanda Masnita
openaire +1 more source
Developing a model for explaining tourism destination brand equity (Case study: Isfahan City) [PDF]
مدیریت بازرگانی, 2014 The purpose of this study is to develop a brand equity model for Isfahan as a tourism destination. The statistical population of this study consists of the inbound tourists who have traveled to Isfahan in November 2013.
Mohammad Ghafari +2 more
doaj +1 more source
Is Gastronomy A Relevant Factor for Sustainable Tourism? An Empirical Analysis of Spain Country Brand [PDF]
, 2019 Tourism has become a fundamental industry for the economic growth of many countries. Due to this, there is growing competitiveness among the different destinations to attract as many tourists as possible.
Leal Rodríguez, Antonio Luis +2 more
core +3 more sources
Savannah Hockey Classic: An Evaluation of Event Personality and Economic Impact [PDF]
, 2011 In 2009, the Savannah Sports Council hosted its 11th annual Savannah Hockey Classic. In order to assist the future marketing of this event, a study was undertaken to assist the Savannah Sports Council in 3 major ways: (1) To obtain a consumer profile of ...
Dees, Windy, Ph.D., Hall, Todd, Ph.D.
core +3 more sources